Ciencias de la comunicación

Revolving Door Roster Updates: Betty, Dentsu, Sid Lee & More

AF&G AFG& (Avrett Free Ginsberg) has promoted two leaders from within its ranks. Dawn Terrazas assumes the role of president of North America and LATAM and Amy Adams assumes the role of president Europe and Asia-Pacific. Both will continue to report directly to Frank Ginsberg, founder and CEO. Allen & Gerritsen Jeff Marois is joining…AF&G […]

Revolving Door Roster Updates: Betty, Dentsu, Sid Lee & More Read More »

It’s All ‘Smiles’ Following Gut New York’s First Campaign for Heinz

Gut New York’s first campaign for Heinz was a messy one–in a good way. Kraft Heinz in-house agency The Kitchen also provided support for “Heinz Smiles,” consisting of three ads in which fans of Heinz Tomato Ketchup smear the product all over their faces with huge smiles to show just how much they love the…Gut

It’s All ‘Smiles’ Following Gut New York’s First Campaign for Heinz Read More »

Honda’s Reverse Poem About Failure Is an Ode to F1 Legends

Honda literally flips the script on a poem about failure in an emotional brand campaign about Formula 1 drivers that includes a partnership with Netflix. “Unstoppable Dreams,” created by independent agency RPA, is narrated by actor and professional wrestler John Cena, a longtime partner of the brand. It shows footage of Ayrton Senna – who…Honda

Honda’s Reverse Poem About Failure Is an Ode to F1 Legends Read More »

Toyota Is the Latest Brand To U-Turn on DEI Initiatives

Toyota is the latest major brand to pump the brakes on its diversity, equity, and inclusion (DEI) efforts. As per an internal memo seen by Bloomberg, the car brand emailed around 50,000 employees and 1,500 dealers in the U.S. Thursday, regarding “a highly politicized discussion” on its DEI commitments. The communication said Toyota would refocus…Toyota

Toyota Is the Latest Brand To U-Turn on DEI Initiatives Read More »

Jericka Duncan to Anchor CBS Weekend News on Saturday

CBS News announced on Friday that Jericka Duncan will now helm the Saturday edition of the CBS Weekend News. Duncan was already the anchor of the Sunday evening edition of the news broadcast. News of Duncan’s additional anchoring duties was made by CBS News and Stations president of newsgathering and editorial, Adrienne Roark, who said…CBS

Jericka Duncan to Anchor CBS Weekend News on Saturday Read More »

Paramount Sued by Former Employee for Violating WARN Law During September Layoffs

Paramount Global was sued by a former employee for violating New York’s WARN (Worker Adjustment and Retraining Notification) Act during layoffs that occurred in September, which stripped more than 300 staffers from their jobs in less than one week, despite workers being entitled to a 90-day notice, TheWrap has learned. (TheWrap) The suit, filed Thursday…Paramount

Paramount Sued by Former Employee for Violating WARN Law During September Layoffs Read More »

CNN Says Melania Trump Publisher Asked for $250K Fee in Response to Interview Request

Nearly two months ago, CNN reached out to Melania Trump’s book publisher, Skyhorse Publishing, to request an interview with the former first lady ahead of her upcoming memoir. After several exchanges about a possible interview, the publisher sent an unusual demand last week: an interview would cost $250,000. (CNN) CNN reports that last week, Skyhorse…Nearly

CNN Says Melania Trump Publisher Asked for $250K Fee in Response to Interview Request Read More »

Marketing Morsels: Roku, Uber Direct, Squarespace & More

Roku Roku launched its new “Less Screaming. More Streaming.” ad campaign centered around common consumer frustrations of streaming and watching TV at home. Whether it’s searching for a lost remote, shopping for a smart TV or figuring out how to find the content you are looking to stream, the campaign from agency Fellow Kids and…Roku

Marketing Morsels: Roku, Uber Direct, Squarespace & More Read More »

Full text for top nursing and allied health literature.

X