Ciencias de la comunicación

Retired WLS traffic anchor Roz Varon has started up a scholarship fund to remember her daughter, who died last week. Sara Beth Janz was 29 years old when she died in New Mexico from a recent illness, Varon said. “It is with the heaviest of hearts that I share the last picture I took with…Retired […]

App Store Optimization (ASO) is a critical component of app marketing, particularly for older appApp Store Optimization (ASO) is a critical component of app marketing, particularly for older app Read More

As AI and analytics continue to drive innovation across industries, SciPlay’s Group Vice PresidenAs AI and analytics continue to drive innovation across industries, SciPlay’s Group Vice Presiden Read More

What TikTok ban? Despite a looming potential U.S. ban and ByteDance representatives set to plead at the U.S. Supreme Court this week against a ban, TikTok is still pitching brands and creators on how to best use its platform. TikTok has launched the fifth annual What’s Next Trend Report for 2025, showcasing nine trends to…What

Cinema advertising platform National CineMedia, the U.S. representative of the Cannes Lions International Festival of Creativity, officially launched the 2025 Young Lions competition and its new partnership lineup, including the Young Lions Titanium Award and new agency sponsorship. The 2025 competition marks 10 years of NCM’s role as U.S. representative and the first since NCM’s…Cinema

Brands have long been able to track if their Amazon streaming TV ads lead to sales on the ecommerce giant. Now, they can see if those campaigns drive sales at other retailers, too. While Amazon dominates retail media budgets, the bulk of shopping still happens in stores, and advertisers are increasingly hungry to see if…Brands

Amazon Marketing Cloud is adding a dash of generative artificial intelligence to its platform, in the form of a new feature, introduced at CES in Las Vegas Wednesday, that lets advertisers submit structured query language (SQL) queries to build and target audiences. The new capability, slated for availability to all Amazon Marketing Cloud advertisers in…Amazon

As people try to stick to New Year’s resolutions, Hanes has issued its own maxim for fresh starts: “If You Wouldn’t Flaunt It, Refresh It.” Created by agency of record Special U.S., the brand’s new campaign calls out people’s habit of wearing undergarments well past their prime. You know: holey socks, bras with exposed underwire,…As

The clock is officially ticking for TikTok. What once seemed far-fetched now feels more real than ever. After a long, contentious battle–with TikTok arguing that a ban would be unconstitutional and violate free speech rights, and lawmakers citing concerns over data privacy and foreign influence–the app recently lost its legal efforts in the D.C. Circuit…The

E.W. Scripps has promoted Lyn Plantinga to the role of senior vice president of local media, effective immediately. Plantinga will lead local media operations, overseeing Scripps’ team of regional vice presidents, all while serving as general manager for WTVF, Nashville’s CBS-affiliated local television station owned by Scripps. She has served as regional vice president and…E.W.