Ciencias de la comunicación

Brands are sending their condolences to Duolingo after fresh information emerged about the mysterious death of its iconic green owl mascot, Duo. The language learning app killed off Duo on Tuesday, sharing an announcement stating authorities were investigating his cause of death. “We’re aware he had many enemies, but we kindly ask that you refrain…Brands

On this episode of the Brave Commerce podcast, recorded at Brave Commerce Live 2024, two experts in media investment engaged in a candid debate on the evolving dynamics of brand media and retail media. Farrah Linden, media director at Wella Company, and Josh Cierski, associate director of media at Reckitt, joined hosts Rachel Tipograph and…On

Nielsen and Graham Media Group have announced a multi-year agreement for Local TV measurement across the station group’s six markets (Detroit, Houston, San Antonio, Orlando, Jacksonville, Roanoke). The agreement also includes Scarborough, which provides consumer insights that connect the dots between media consumption and local brands, retailers, and consumer behaviors. New to the agreement is…Nielsen

The “interim” tag has been removed from Rebecca Kutler’s title at MSNBC. The network officially named her president on Wednesday. Kutler’s appointment was announced by Mark Lazarus, CEO of the new SpinCo company that will house MSNBC, CNBC and other NBC Universal cable assets. “In the short time that Rebecca was the interim president, it…The

NBC Connecticut (WVIT) has announced a few anchors changes. Eddie Randle has been named co-anchor of NBC Connecticut Today, Taylor Kinzler has been promoted to anchor of the program’s weekend editions, and Julia LeBlanc is joining the Hartford, Connecticut NBC owned station as weekday morning reporter. Taylor Kinzler-WVIT Julia LeBlanc-WVIT Eddie Randle-WVIT Longtime morning anchor…NBC

The Philadelphia Eagles’ rout of the Kansas City Chiefs in Super Bowl LIX brought in big numbers for Fox with 127.7 million total viewers tuning in. Ahead of the Big Game, Fox News’ Bret Baier scored an interview with President Donald Trump that attracted over 11 million viewers. According to Nielsen Media Research, 11.159 million…The

Fox News’ Special Report with Bret Baier joined the four million total viewer club on Monday courtesy of his Super Bowl interview with President Donald Trump. FNC had three shows draw more than four million total viewers with The Five leading the way. Over at MSNBC, Inside with Jen Psaki was the only show between…Fox

The Super Bowl continues to be a colossal event for brands and marketers, but will this year’s Big Game have a lasting impact on the ad industry? Recently, Fox reported that Super Bowl 59 was the most-watched game ever, with 127.7 million viewers, despite the Philadelphia Eagles blowing out the Kansas City Chiefs. The Apple…The

Tom Brady’s creative studio Shadow Lion has hired Philip Sicklinger as its first executive creative director (ECD). Sicklinger has held senior creative roles at several U.S. agencies, most recently as ECD at BBDO New York for five years. Before that, he had tenures as vp group creative director at MullenLowe and creative director at BBH…Tom

If you walked into a museum, you could probably identify a number of artworks from across the room. You don’t need to be an expert to spot a Picasso. In the same way, even if you’re not a car aficionado, I bet you’d recognize the Volkswagen “Think Small” advertisement. I’d argue it’s the most well-known…If