Ciencias de la comunicación

VML Reshuffles Design Capabilities Under Brand Studio Offering

Creative network VML is formally opening the doors to Brand Studio at VML, a single destination for all of its brand design, positioning and identity services, it shared with ADWEEK exclusively. Robb Smigielski, a 17-year VML veteran and chief design officer for North America, will lead the North American operations of Brand Design at VML….Creative

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Grubhub Enters the Ad Game, Taking on Uber Eats and DoorDash

Food-delivery platform Grubhub is launching an ads business. The company is pitching ad products to its core restaurant merchants to acquire new diners and drive repeat sales. The company is partnering with adtech firm Koddi to power ads on its website. Ads will appear when people search for specific cuisines or when people are searching…Food-delivery

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Razorfish Offers Clients Real-World AI Use Cases Through Beta Labs

Publicis agency Razorfish has widely opened up its suite of gen AI tools Beta Lab, to give all brand clients practical examples of how can be used to enhance content creation and improve customer experiences. Beta Lab has been open to over half of the agency’s clients–including Samsung–since this summer. The lab has already featured…Publicis

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Microsoft, OpenAI Giving News Outlets $10M to Use AI Tools

Microsoft and OpenAI announced that they are offering a select group of media outlets up to $10 million ($2.5 million in cash plus $2.5 million worth of “software and enterprise credits” from each) to try out artificial intelligence tools in the newsroom. (The Verge) The program will initially fund projects for AI adoption at five…Microsoft

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TelevisaUnivision Posts Record Q3 US Political Ad Revenue, Streaming Turns Profitable

Spanish-language media giant TelevisaUnivision reported a 6% year-over-year U.S. revenue gain to $852.4 million for the third quarter of 2024, as a 5% U.S. advertising revenue gain was driven by what it described as a third-quarter company record in political ad revenue. (THR) The company also indicated that its direct-to-consumer operations, which include streaming service…Spanish-language

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