Ciencias de la comunicación

The Billion-Dollar Forecast: Why Every Industry Needs a Weather Strategy

In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with Randi Stipes, CMO of The Weather Company, who reveals how AI-driven weather intelligence is reshaping industries–from marketing and supply chains to aviation and defense. Weather is more than just a forecast–it’s a powerful decision engine shaping what…In

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Roku and Incrmntal Partner to Give Faster Insights on CTV Ad Spend

Today, Roku and software company Incrmntal announced they will be working together and integrating advanced measurement directly with Roku Ads Manager. According to the companies, this gives advertisers a clear view of CTV performance, unlocking real-time insights into the impact of their ad spending. Roku and Incrmntal noted that, in today’s streaming landscape, conversions take…Today,

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The Mill’s US Leaders Reveal New Venture, Arc Creative, After Technicolor’s Shock Closure

After Technicolor Group began shuttering its storied production and visual effects (VFX) studios MPC and The Mill, sending shockwaves through the advertising and creative industries, The Mill’s U.S. leaders announced a new venture in partnership with Dream Machine FX. The creative leadership from The Mill U.S. has formed Arc Creative, a business under the Dream…After

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The Daily Mail Chases 1 Million Paying Subscribers With Its First US Paywall 

The Daily Mail introduced its first paywall for its U.S. edition on Tuesday, marking a shift in its digital strategy as the general interest publisher seeks to diversify its revenue streams beyond advertising. DailyMail+ is part of a broader plan from the privately owned title to attract 1 million paying subscribers by 2029, according to…The

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There’s a Creative Revolution at the Heart of #HillmanTok

The broligarchy is running the Greatest Hits of oppression, remixing the Separate But Equal playbook–this time with an even wider gap between the rich and the rest. Project 2025’s dystopian fever dream will do everything in its power to gut public education and financially hog-tie students with predatory loans, keeping them drowned in debt, locked…The

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How WBD Scored Ad Wins Amid NBA All-Star Ratings Struggles

The new NBA All-Star format drew mixed reviews from both viewers and players, but sponsors still bought into Warner Bros. Discovery’s vision for the weekend. According to Jon Diament, Warner Bros. Discovery’s evp of advertising sales, the company sold out the entire weekend’s ad inventory for NBA All-Star 2025 on TNT, truTV, TBS, Bleacher Report,…The

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The Real Reasons Why CMOs Get Fired

What do the most senior execs in the C-suite actually think of chief marketing officers (CMOs)? It’s complicated, according to fresh research from Gartner, shared exclusively with ADWEEK. The research firm interviewed 125 chief executives (CEOs) and chief financial officers (CFOs) to get the inside scoop on what’s expected of CMOs and how they can…What

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Fashion Brands Are Now Partnering With Media Titans to Spur Significant Sales Boost

When the Swedish apparel retailer signed up Karl Lagerfeld to design a limited-time collection in 2004, it raised hackles in haute couture circles. But after the entire Karl Lagerfeld x H&M collection sold out in a few hours, H&M never looked back. For the ensuing 20 years, it signed deals with a who’s who of…When

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