Ciencias de la comunicación

Black-ish star Anthony Anderson is getting into the advertising… uh, business-ish. With his eight-season run as an ad exec on the hit ABC comedy in the rearview, the actor and entrepreneur made his inaugural trip to CES in Las Vegas to debut an all-new adventure, ADvolution. “It’s life imitating art,” Anderson told an enthusiastic audience…Black-ish […]

With the fate of TikTok hanging on a Supreme Court ruling, news and entertainment publishers are taking steps to prepare for a social media landscape without the popular vertical video app. To do so, they are diversifying where they post, migrating their audiences to other platforms, and allocating more resources to promising channels, such as…With

Take a stroll down a Target aisle and you might spot the period care brand August. You’d have TikTok’s algorithm to thank for that. After launching in 2020, August gained traction on TikTok with co-founder Nadya Okamoto’s viral video about traditional pads taking 800 years to decompose, compared to August’s six to 12 months. The…Take

This post was created in partnership with Fetch During Adweek’s webinar, From Clicks to Connection: Tech’s Role in Creating Lifelong Consumers, industry leaders explored how brands can use technology, AI, and personalization to drive emotional connections, build community, and create lasting relationships. Robin Wheeler, chief revenue officer at Fetch, kicked off the event by highlighting…This

This post was created in partnership with IRCode Online interaction is evolving, and so is how brands connect with their audiences. At Adweek’s CES House Sunset Soiree, Matty Beckerman, founder and CEO of IRCode, demonstrated a groundbreaking technology (IRCode) poised to transform industries ranging from retail to entertainment. IRCode replaces traditional QR codes by embedding…This

The most impactful CMOs are the ones who have powered themselves and their organizations, proving themselves indispensable to their CEOs, colleagues, teams, boards and, ultimately, businesses. Through their work, these chief marketers are setting the standard of effective marketing leadership and paving the way for the next generation of industry leaders. They are the Marketing…The

Criteo’s new CEO has his work cut out for him. When Michael Komasinski takes over for Megan Clarken on Feb. 15, the executive will be faced with a unique set of challenges. When Clarken became CEO in 2019, retail media was a considerably smaller space with fewer players involved. While Clarken successfully moved part of…Criteo’s

State Farm has canceled plans to run an ad during Super Bowl 59 and has paused filming on a campaign with a tie-in to Apple TV+ drama Severance as the Los Angeles wildfires continue to burn. The Super Bowl ad would have been State Farm’s second consecutive year in the game. Last year’s ad, created…State

Super Bowl 59 takes place on Sunday, Feb. 9, at 6:30 p.m. ET from the Caesars Superdome in New Orleans, and around a month before the game, Fox is unveiling even more ways to watch. On Wednesday, Fox, the Super Bowl 59 broadcaster, announced that Fox Sports will roll out a Tubi takeover for the…Super

This post was created in partnership with Nielsen Instead of chasing consumers and their fragmented viewing habits, marketers need to adapt how they measure, target, and capture audiences as lines blur between platforms. In a live group chat at Adweek House at CES 2025 in Las Vegas, presented in partnership with Nielsen, industry leaders shared…This