Ciencias de la comunicación

SEO specialists have been talking about a zero-click reality ever since Google debuted the featured snippet in 2014. Now, with the advent of the AI Overview 10 years later, we’re finally seeing it happen. AI Overviews (AIOs) are what SEOs thought the featured snippet would be: They’re long, in depth, and provide not just an…SEO […]

Whether you love or hate to hear about it, artificial intelligence is everywhere, and it’s here to stay. In the past year, AI has dominated every industry. But in the TV space, it seems like everyone is still trying to figure out how it’s going to be used. More personalized user experiences and more AI-generated…Whether

The judge overseeing the case against Patrick Egan, the man accused of a racially tinged assault against a Colorado Springs reporter, said Egan proposes “a significant community safety risk.” She refused to lower Egan’s bail and expressed concern about Egan’s willingness and ability to appear in court. Egan is accused of assaulting KKCO/KJCT reporter Ja’Ronn…The

Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest recorded live at Brandweek 2024 in Phoenix, Arizona: Mark Weinstein, CMO of Hilton. Join host Jenny Rooney and Mark as they discuss his journey to becoming CMO, the evolution of Hilton’s loyalty program, and the successful “For the Stay” platform….Welcome

The Children’s Online Privacy Protection Act, which took effect in 2000, set the minimum age for social media users in the U.S. at 13. Lawmakers in Florida want teens to wait a bit longer. House Bill 3, which was signed by Gov. Ron DeSantis in March, went into effect at the start of the new…The

When the hit song of 2024 shares a title with a product offered by your company, a collaboration only makes sense. Dunkin finally took its swing at tie-up with Sabrina Carpenter, the Grammy Award-nominated artist behind pop smash “Espresso.” The brand and the singer joined forces on the Dec. 31 debut of “Sabrina’s Brown Sugar…When

Virtual product placement startup Rembrand has raised $23 million in Series A funding to broaden its generative AI-powered capabilities and launch new business models. The round was led by super{set}. The Trade Desk, Naver D2SF, and existing investors including BOLD (L’Oreal’s corporate venture fund) and Greycroft also participated in the round of funding. Two-year-old Rembrand…Virtual

Measurement firm Comscore has appointed Jackelyn Keller as chief marketing officer. Keller succeeds Tania Yukia, who left in 2023 after helping reposition the brand around the future of media measurement. The new CMO brings extensive experience in linear TV, streaming, digital and programmatic advertising, as well as product marketing and revenue strategy. She previously served…Measurement

Americans woke up on New Year’s Day to horrific news of a terror attack in New Orleans, Louisiana. A vehicle intentionally drove down Bourbon Street during the early morning hours of Jan. 1, plowing into the crowd and killing 15 people. Authorities have since classified the attack as an act of terrorism and named Shamsud-Din…Americans