Ciencias de la comunicación

When we think of Super Bowl ads, iconic consumer brands like Coca-Cola, Budweiser, and Doritos often come to mind. But in recent years, B2B brands have been stepping onto the advertising world’s biggest stage, proving that the Super Bowl isn’t just for B2C. With a captive audience of over 100 million viewers, the Super Bowl…When

VML’s Beth Ann Kaminkow is joining Dentsu North America as CEO. She replaces Michael Komasinski, who left in January to join Criteo as CEO. She takes the position effective June 16. Kaminkow has been global chief commerce officer at VML for the past year, a role she assumed after VMLY&R and Wunderman Thompson merged in…VML’s

If you’re watching the Super Bowl from Los Angeles this year, you might see an ad from Science Moms, a nonpartisan group of climate scientists, who are also parents, working to improve the public’s understanding of climate change and its impacts. The ad comes on the heels of Los Angeles’ devastating wildfires last month. Wildfires…If

The Super Bowl has always been a high-stakes stage for brands, with alcohol giants historically dominating the conversation through over-the-top commercials, emotional storytelling, and unforgettable jingles. But 2025 might usher in a very different kind of buzz–or, more accurately, a lack thereof. We’re seeing a decline in alcohol sales, new findings from the U.S. Surgeon…The

Agency holding companies have been on a tear to acquire commerce shops. Just this week, Havas said it plans to acquire Channel Bakers. Publicis Groupe has spent big on companies including Mars Commerce and CitrusAd. And Omnicom’s acquisition of Flywheel Digital last year for $835 million was the holding company’s largest deal to date. The…Agency

OpenAI, the artificial intelligence (AI) company behind ChatGPT, is set to make its Super Bowl ad debut this year, according to a report in the Wall Street Journal. A commercial during Super Bowl 59, which this year fetched upwards of $8 million for 30 seconds of air time, would mark the company’s biggest advertising moment…OpenAI,

MSNBC’s streak of over a million total viewers between 4 and 11 p.m. was interrupted between 6 and 8 p.m. as its viewers did not show much interest in watching the press conference held at the White House featuring President Donald Trump and Israeli Prime Minister Benjamin Netanyahu. 25-54 Demographic (Live+SD x 1,000) Total Day:…MSNBC’s

Grey New York has named former BBH USA president Agnes Fischer as its new CEO. Fischer will be tasked with overseeing Grey’s flagship U.S. agency along with chief creative officer Thiago Cruz, who has been there since 2022, and chief strategy officer RG Logan, who came on board last November. The three-person leadership team at…Grey

KTVU anchor Dennis Richmond has died. He was 81. Richmond was described as “the quintessential newsman of four decades” by the Fox owned Oakland station. His friends told KTVU he died in Grass Valley, California with his wife, Deborah at his side. She was holding his hand until the end, friends said. Richmond was one…KTVU

For a while now, brands have sought to expand their Super Bowl ads beyond a mere 30-second broadcast during a commercial break. They’ve attempted to do so by posting their spot online days, or weeks, before the Big Game, then promoting it on talk shows and social media. So far this year, some Super Bowl…For