Ciencias de la comunicación

Apple Files Emergency Motion in Google Search Antitrust Case

Apple has filed an emergency motion with the U.S. District Court for the District of Columbia late Thursday regarding Google’s search antitrust case. The motion requests a stay of possible remedies the Department of Justice may seek after emerging victorious in its antitrust suit accusing Google of sustaining a search monopoly, potentially including spinoffs of…Apple

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Tools of the Trade: Michael Sotelo of Alma DDB

Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of headphones….Tools

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Post Malone and Shane Gillis Rescue a ‘Lame’ Party in Bud Light’s Super Bowl Ad

Bud Light hopes its Super Bowl 59 ad will bring some “Big Men on the Cul-De-Sac” (BMOC) energy to the Big Game. Musician Post Malone, comedian Shane Gillis, and former quarterback Peyton Manning front the spot, which shows the trio leveling up an underwhelming Big Game garden party with the addition of grilled meat and…Bud

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Booking.com Super Bowl Ad Lets Muppets Take Manhattan or Anywhere Else

If you want to sell a product during the Super Bowl, a celebrity might work. If you’re looking to sell travel, however, book a Muppet. Booking.com unveiled its fourth-consecutive Super Bowl ad with The Muppets at the center of its “something for everyone” travel lodging strategy. In the 30-second spot running during the fourth quarter…If

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Paramount Eyeing Settlement With Trump Over CBS News Lawsuit

CBS News is the latest media organization seeking to settle a legal case brought by President Donald Trump. The New York Times reports that the network’s parent company, Paramount Global, is in the midst of discussions with President Trump’s legal team to settle a $10 billion lawsuit filed prior to the election in October. Settling…CBS

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Uber Eats Drops More Breadcrumbs About Its Conspiracy-Driven Super Bowl Ad

Martha Stewart means business in the kitchen, and she won’t be distracted by her erstwhile sous chef Matthew McConaughey, who’s trying to make a connection between the salad she’s tossing and the upcoming Super Bowl. “What are you talking about,” Stewart says to McConaughey in the latest teaser for Uber Eats’ fifth consecutive Big Game…Martha

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HexClad Super Bowl Ad Makes Gordon Ramsay Cook for Pete Davidson and Other Aliens

The debut HexClad Super Bowl ad isn’t about its star and brand co-owner Gordon Ramsey, his comedic foil Pete Davidson, or whether or not celebrities are aliens. It’s about convincing more than 100 million consumers to spend a bit more on cookware once, then perhaps never again. For those unfamiliar with HexClad, it was founded…The

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In Reese’s Super Bowl 59 Ad, Fans are Hungry for the Wrong Kind of Lava

Reese’s new gooey product has caused some confusion, but the Hershey brand is here to clear things up in its Super Bowl 59 commercial. Since Reese’s Chocolate Lava Big Cup hit stores nationwide last year, some fans have hankered for lava. Those cravings have gotten a little out of whack. See: the hungry hordes of…Reese’s

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The Dispatch Is Staffing Up and Pitching ‘Sane Conservatism’ 

The conservative news publisher The Dispatch, which first launched on Substack in 2019, is staffing up and expanding its advertising business amid a nationwide shift in political sentiment. The 27-person outlet generated between $5 million and $10 million in revenue last year, nearly 80% of which came from its roughly 45,000 paying subscribers. Of the…The

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