Ciencias de la comunicación

It looks like another linear cable channel is adding a streaming-friendly plus to its name. Variety reports that CNBC will launch CNBC+ in the first quarter of the new year, bringing the NBCUniversal-owned business network to a streaming menu near you. According to Brian Steinberg, CNBC+ will launch without any original programming, instead offering a…It […]

Oklahoma City NBC affiliate KFOR will be given full access to state education meetings and officials after settling a lawsuit brought against the state department of education. The lawsuit came about after Oklahoma Superintendent of Public Instruction Ryan Walters and Press Secretary Dan Isett repeatedly denied the Nexstar owned station access to board meetings and…Oklahoma

Friday, Dec. 6 The Five ends the week as the most-watched show with over four million total viewers. Deadline: White House with Nicole Wallace finished as MSNBC’s most-watched program and OutFront with Erin Burnett was first for CNN. Those three shows repeated their victories in the Adults 25-54 demo. 25-54 Demographic (Live+SD x 1,000) Total…Friday,

Major League Baseball’s chief marketing officer Karin Timpione is leaving her role at the end of this year, both she and MLB confirmed to ADWEEK. She has yet to announce her next move. Timpone made the initial announcement on her LinkedIn page. “Thanks [to] my league and club colleagues for many seasons of excitement –…Major

On December 13, 1996, Miller Beer pulled all its business out of Leo Burnett, literally overnight. Officially, it was about lackluster sales, but rumors abounded that Miller discovered a subsidiary of Burnett had taken a small project from Anheuser-Busch, and Miller was livid. Now that holding companies own a huge part of the advertising landscape,…On

Jealousy, when it comes to envying the great work of others, is not to be frowned upon. Instead, let’s celebrate. ADWEEK’s annual Jealous List isn’t a sinful endeavor, but rather a joyous review of some of the best work that happened throughout 2024. We asked numerous creatives to tell us their favorite work of the…Jealousy,

Industry insiders predict that Omnicom Group’s takeover of Interpublic Group (IPG) will likely lead to the consolidation and elimination of legacy creative agency brands. Omnicom announced on Monday (Dec. 9) that it is acquiring rival holding company IPG, creating the world’s largest advertising group. The new company will be called Omnicom, and leadership anticipates it…Industry

The recent announcement of Omnicom’s acquisition of IPG got me thinking about my early days working for both holding companies. I started my career in media at BBDO, buying television. Back then, media and creative worked together under one roof, and holding companies were only beginning to consolidate their power. It was a simpler time…The

AppsFlyer has unveiled its Black Friday 2024 key insights, highlighting exceptional growth in conAppsFlyer has unveiled its Black Friday 2024 key insights, highlighting exceptional growth in con Read More