Ciencias de la comunicación

This article was originally published in August, and has since been updated with new information. Brands promoting ads featuring artificial intelligence, and tech capabilities at large, are not reading the room. Major brands such as Levi’s and Toys R Us have eagerly experimented with AI in their marketing efforts. Tech giants like Google and Apple…This […]

Today, management and production company Sugar23 and Fifth Season, the production and distribution company behind shows like Apple TV+’s Severance, announced a new film and TV studio that aims to co-finance over $100 million in production with brand partners over the next three years. The two companies will work closely with brands to create stories…Today,

Longtime sports director Alan Sillence is retiring from Yakima, Washington CBS affiliate KIMA after 31 years. “Thirty years ago I never would have believed I’d still be here, but it definitely grew on me,” Sillence told the Yakima Herald-Republic. “I’ve run into a lot of people who say the same thing.” He joined the station…Longtime

WRC anchor Leon Harris is making news after leaving the Washington, D.C., NBC-owned station’s Thanksgiving night broadcast early. A clip posted to X showed Harris stumbling through scripts and speaking incoherently during the first seven minutes of the newscast. A quick check of tveyes showed the station went to an extended commercial break at around…WRC

The culmination of the 2024 presidential election between Vice President Kamala Harris and President-elect Donald Trump resulted in big numbers for Fox News and audience erosion for MSNBC and CNN. Trump’s win was a big boon for FNC as it commanded the largest cable news share in its history with 62% of the cable news…The

It’s been a busy year for Disney Advertising and the company’s streaming platforms. In 2024, Disney saw 40% of its total upfront dollars earmarked for streaming and digital offerings, and it has taken steps throughout the year to bolster that side of the business, including now working with nearly 40 demand-side platforms, making investments in…It’s

Oscar Mayer’s “Bologna Song” is one of the most iconic advertising jingles, inspiring everyone from “Weird Al” Yankovic to Homer Simpson to sing their own versions. The Kraft Heinz brand is celebrating the tune’s 50th anniversary with a nostalgic campaign that turns singing into a form of payment. Created by agencies Johannes Leonardo and The…Oscar

From business tariffs to regulatory overhauls and anti-immigration policies, the cloud of Donald Trump’s second presidency looms large over U.S. and global businesses. One department has already been weathering a public storm under atmospheric pressure from conservative activists: corporate diversity, equity, and inclusion (DEI). At Adcolor’s annual conference in Los Angeles last month, members of…From

The independent food publisher Tastemade launched its first recipe app, Tastemade Cooking, in mid-November to deepen engagement among Tastemade+ subscribers and capitalize on the culinary fervor surrounding Thanksgiving. The app is technically the second in the Tastemade universe–the first, called Tastemade, is designed for streaming Tastemade video–and it aims to add value to a Tastemade+…The

As marketers know only too well, there are trade-offs with everything. And in the era of set-it-and-forget-it tools, that trade-off is one of spend efficiency for ads sometimes showing up in questionable environments. Despite grumbles, a lot of marketers have accepted that trade-off. But with AI fuelled made for advertising sites springing up, the phenomenon…As