When you’re a soldier, decisions made on the battlefield can mean life or death. In advertising, decisions in the boardroom don’t result in life threatening situations. For some veterans making the transition to civilian life, advertising may seem a less stressful option, even if skills learned in the armed forces might not directly translate to…When […]
FCB Chicago’s Foxhole Gives Veterans a Place in Advertising Read More »
On Oct. 17, L.A.-based athleisure brand Alo Yoga created an Instagram post featuring Kim Seok-jin, 31, a member of the blockbuster K-pop boy band BTS, modeling a $158 Make Waves Hoodie in heather gray. “Introducing our newest global ambassador: worldwide handsome #jin,” it read. The eight-word post racked up over 426,000 likes. But Brian Nam,…On
Like Their Dance Moves, Marketing With K-Pop Stars Is Not as Easy as It Seems Read More »
Three years after its premiere, Squid Game continues to pay dividends for Netflix, which has churned out a popular reality show based on the franchise, has Season 2 of the series releasing on December 26, and has created Squid Game fan experiences around the globe, including in Los Angeles and Madrid, Spain. The latest iteration…Three
We Survived Netflix’s Squid Game Experience. Here’s How. Read More »
As Amazon’s revenue and stock price continue to climb, the company is also pulling back. Between January and August, Amazon cut its U.S. ad spend by 20%–equivalent to $700 million–compared to the same time in 2023, according to estimates from ad intelligence platform MediaRadar. The drop from $3.4 billion to $2.7 billion comes amid other…As
Amazon Has Slashed Its US Ad Spend by $700 Million This Year Read More »
In this episode of The Garage podcast, hosts Dan Massimino and Evan Hovorka are joined by Dan Hight, business development and partnerships executive at market intelligence firm Placer.ai, and Paul Brenner, svp of global retail media and partnerships at shopper analytics company Vibenomics. Join as they explore the transformative power of in-store retail media and…In
Transforming the Shopping Experience With Placer.ai and Vibenomics Read More »
You can’t just release any product into the ether and call it a drop: Achieving the latter requires a whole vibe. The Combat MFG brand has produced bats for baseball and softball players since 2004 and has a distinct look that players gravitate toward: an oversized barrel that results in heftier hits. But 20 years…You
Rawlings Takes a Swing at Drop Culture With Combat MFG Baseball Bats Read More »
In the rapidly evolving field of artificial intelligence, the integration of image-to-text and teIn the rapidly evolving field of artificial intelligence, the integration of image-to-text and te Read More
Image to text and text to speech integrations explained Read More »
LinkedIn is becoming a bigger platform for creators. The social platform for professionals is a growing tool for creators to build an audience and get brand deals. Creators like Gen Z public speaker Morgan Young, comedian London Lazerson and Jonathan Reid, founder of podcast firm Reidentify, are some of the biggest stars on LinkedIn. They’re…LinkedIn
In a scene that’s played out a zillion times in the long history of soap commercials, a half-naked male model lathers up in a mildly suggestive but still safe-for-work product demo. But what if the well-worn trope got a sinister tweak, and the shredded man in the shower was a serial killer trying to erase…In
Liquid Death and Dr. Squatch Debut ‘Soap for Psychos’ Read More »
Happy Friday to all who celebrate. What a week it’s been regardless of your political beliefs. (I was going to write “regardless of where you lean politically” but no one seems to lean anymore, they fully immerse themselves in the opinion.) In this week’s edition of stories we didn’t write up for one reason or…Happy
Here’s the Roundup for the Week Ending November 8 Read More »
