Ciencias de la comunicación

Florida-based retailer ABC Fine Wine and Spirits is a “proud supporter” of Dry January, with a new ad that encourages consumers to skip the velvety cabernets, crisp IPAs and complex whiskeys it stocks on its shelves. Wait, really? No, of course not. The campaign, from indie agency Bacon & Eggs, is a charming example of…Florida-based

Just because the Super Bowl only has use for one of the National Football League’s 30 stadiums doesn’t mean league sponsor Verizon has to limit its Big Game party to one venue. After helping Beyonce drop Cowboy Carter from space during Super Bowl 58 last year, Verizon’s marking Super Bowl 59 with a FanFast in…Just

With a potential TikTok ban set to take effect on January 19 in the U.S., the ripple effects will be felt far beyond its millions of users in the country, causing major disruptions to the broader digital landscape. In April, Congress passed a law banning “foreign adversary-controlled applications” from app stores, which could force TikTok’s…With

Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of headphones….Tools

St. Louis NBC affiliate KSDK said it plans to leave its downtown St. Louis home and relocate “elsewhere within the city of St. Louis.” The station said it will sell the downtown building in which it has operated for more than 40 years. KSDK president and general manager Alicia Elsner declined to disclose where KSDK…St.

SEO specialists have been talking about a zero-click reality ever since Google debuted the featured snippet in 2014. Now, with the advent of the AI Overview 10 years later, we’re finally seeing it happen. AI Overviews (AIOs) are what SEOs thought the featured snippet would be: They’re long, in depth, and provide not just an…SEO

Whether you love or hate to hear about it, artificial intelligence is everywhere, and it’s here to stay. In the past year, AI has dominated every industry. But in the TV space, it seems like everyone is still trying to figure out how it’s going to be used. More personalized user experiences and more AI-generated…Whether

The judge overseeing the case against Patrick Egan, the man accused of a racially tinged assault against a Colorado Springs reporter, said Egan proposes “a significant community safety risk.” She refused to lower Egan’s bail and expressed concern about Egan’s willingness and ability to appear in court. Egan is accused of assaulting KKCO/KJCT reporter Ja’Ronn…The

Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest recorded live at Brandweek 2024 in Phoenix, Arizona: Mark Weinstein, CMO of Hilton. Join host Jenny Rooney and Mark as they discuss his journey to becoming CMO, the evolution of Hilton’s loyalty program, and the successful “For the Stay” platform….Welcome