Ciencias de la comunicación

As AI and analytics continue to drive innovation across industries, SciPlay’s SVP of Data and AnaAs AI and analytics continue to drive innovation across industries, SciPlay’s SVP of Data and Ana Read More

It’s a new year, which means plenty of opportunity for growth and change in the world of TV. Last year, the TV industry learned a lot amid increasing consolidation, declining upfront prices, and shifting consumption. Now, it appears that ad-supported streaming, new forms of measurement, and commerce media are set to take center stage. As…It’s

With a TikTok ban looming, LinkedIn putting a stake in the ground as an influencer platform, and pharma finally finding its footing, 2025 is shaping up to be a transformative year for the world of influencer marketing. We’re about to see some major shifts that will impact how brands operate and where they invest, as…With

As we look ahead to 2025, Sacha Labourey, co-founder of CloudBees, predicts that AI automation wiAs we look ahead to 2025, Sacha Labourey, co-founder of CloudBees, predicts that AI automation wi Read More

Top of the Ticker: Former ABC News and CNN anchor Aaron Brown passed away on Sunday, Dec. 29 at 76. Brown was best remembered for his coverage of the Sept. 11 terror attacks, which also happened to be his first day on the air. On Thursday, NewsNight anchor Abby Phillip paid tribute to Brown, whose…Top

Sameer Singh, TikTok’s North America head of ad sales, is leaving the company, according to an internal memo reviewed by ADWEEK. The announcement comes as the popular video-sharing app faces mounting pressure, with a U.S. ban set to take effect on January 19. Singh joined ByteDance in 2019 and has been a central figure in…Sameer

Creators are a step closer to putting their cheesy orange fingerprints all over the latest Doritos Crash the Super Bowl campaign at Super Bowl 59. Frito-Lay and PepsiCo have pulled 25 semifinalists–one for each of the years Doritos has run a Super Bowl ad–from a Big Game-sized bowl of thousands of submissions. Fans can view…Creators

Private equity-backed Later said that it plans to acquire influencer marketing firm Mavely in a cash and equity deal valued at $250 million. Later manages social media and influencer campaigns where creators receive commissions for posting sponsored content. Mavely runs a network of 120,000 creators that work with 1,400 brands and retailers like Nike and…Private

Happy Friday and Happy New Year to all who celebrate such things. In this edition of stories we didn’t write up for one reason or another, we see Gray making moves at the GM level and a longtime Portland anchor goes away after returning from leave last year. Let’s chop the celery: Moving and grooving:…Happy

Behold the designated driver–crowds part for him, bartenders give him preferential treatment and friends hail him for taking one for the team. But what if this man, the star of a new global ad for Heineken 0.0, simply decided not to drink booze on this particular night out? Does he have to pretend he’s a…Behold