Ciencias de la comunicación

The search visibility of the Forbes, Wall Street Journal, CNN, Fortune, and Time affiliate businesses has fallen dramatically in recent months, according to data from the search visibility firm Sistrix and multiple search consultants. That lost traffic is cumulatively worth at least $7.5 million, according to Sistrix. These publishers had been generating passive revenue by…The […]

ThredUp is diving deeper into social shopping. The online thrift shop has hired a head of social commerce in a new role it announced today. Danielle Vermeer, who co-founded a thrifting app called Teleport, will join ThredUp in January. Touted as the “TikTok for thrifting,” Teleport will wind down operations by the end of this…ThredUp

CMOs are some of the most storied executives in the C-suite. No wonder: Their jobs are complex, ever-changing, and head-spinning. Being a chief marketing officer takes grit, bravery, creative thinking, stamina, and comfort in chaos. The decisions they make every day can change the trajectory of brands and businesses. That’s a daunting reality–but the payoff…CMOs

Timon and Pumbaa, Anna and Elsa, Woody and Buzz, Pinocchio and Jiminy Cricket. Many Disney duos have captured viewers’ hearts over the years. Now it’s the turn of “The Boy and The Octopus.” The mismatched yet cute double act are the star protagonists of Disney’s 2024 holiday campaign, directed by Taika Waititi of Hunt for…Timon

Dow Jones is bringing generative AI summaries to Factiva, its research and news database tool. Dow Jones has inked licensing deals with more than 4,000 global news outlets including The Associated Press, The Washington Post, and Dow Jones’ own titles like The Wall Street Journal and MarketWatch. Corporate companies in verticals like financial services and…Dow

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Verizon is ending its annual adfellows program, ADWEEK has learned. Founded in 2017 by the telco’s former CMO Diego Scotti, adfellows’ nine-month fellowship provided career growth opportunities for diverse candidates. Adfellows will now be integrated across Verizon’s early talent programs, according to Christina Schelling, svp and chief talent and diversity officer. These include collegiate internships,…Verizon

Tuesday, November 5 Fox News was the go-to network on Election Night in both total viewers and the Adults 25-54 demo. The network peaked with over 10 million viewers between 9 p.m. and 12 a.m. ET. CNN still held its own in the demo, finishing in second place, but it fell behind MSNBC in total…Tuesday,

After a tenure in Europe, Heineken marketer Alison Payne is returning to the brand’s New York office as chief marketing officer (CMO) of Heineken USA. Most recently, Payne was on the beer giant’s commerce leadership team in Amsterdam, where she led global international brands, Birra Moretti, Edelweiss, Sol, and Strongbow. She was also responsible for…After

Charles Watson has joined NBC owned New York station WNBC as a general assignment reporter. Watson most recently worked for Philadelphia ABC-owned station WPVI. Before that, he was a national correspondent and multimedia reporter for Fox News Media, covering eight southern states. Watson started his career as a reporter, morning anchor and producer for WRDE…Charles