Ciencias de la comunicación

KUSA sports anchor Jacob Tobey is leaving the Denver NBC affiliate to work as the voice of the NBA team the San Antonio Spurs. Tobey will join veteran commentator Sean Elliott in the broadcast booth for Spurs games, filling the role previously held by longtime announcer Bill Land who recently announced his retirement. Tobey will…KUSA

With less than a month to go until the election, Democrats continue to invest more in presidential advertising than Republicans. Since Joe Biden dropped out of the race in late July, the Harris campaign and outside Democratic groups have spent $820.4 million on paid media, according to a new report from advertising intelligence and analytics…With

As the clock runs out on the 2024 election cycle, Fox News still hopes to have a chance to host a presidential debate. The network sent letters to both the Kamala Harris and Donald Trump campaigns on Wednesday inviting them to participate in a Pennsylvania-held debate on either Oct. 24 or Oct. 27 and moderated…As

Editor’s note: In this article, ADWEEK deviated from its style of using “Latinx” due to the writer’s preference. “Latine” is a gender-neutral form of the word Latino. Early in my career, I sat in a job interview for an entertainment writer position when the senior editor hit me with a question I’ll never forget: “Do…Editor’s

Saturday Night Live is in its 50th season, and the long-standing series has made it a ripe opportunity for brands. The company has already announced that Allstate, T-Mobile, Volkswagen of America, L’Oreal Groupe’s Maybelline NY and CeraVe, and Capital One would be sponsors for the 50th season of SNL. And on Tuesday during a panel…Saturday

The fallout from CBS Mornings co-anchor Tony Dokoupil’s interview with author Ta-Nehisi Coates took another turn on Wednesday. Shari Redstone, chair of CBS News’ parent company Paramount Global, publicly defended Dokoupil and expressed disagreement with how network executives handled the post-interview controversy. According to CNN, Redstone commented on the situation during an Advertising Week panel…The

Extended reality firm Infinite Reality is acquiring extended reality creative shop Zappar for $45 million. Infinite Reality bills itself as an “innovation company” that uses artificial intelligence, spatial computing, and other immersive technologies to power its solutions for commerce, community, and digital media. Infinite Reality said its acquisition of Zappar better positions it to reshape…Extended

Harnessing first-party data remains a priority for marketers despite Google pulling back on its plans to deprecate third-party cookies, and Zeta Global’s acquisition of LiveIntent marks the latest example. Zeta Global is an artificial intelligence-powered marketing cloud platform that uses its AI technology and first-party data to help brands analyze customers’ pre-purchase actions and behavior…Harnessing

As Hurricane Milton races towards the Florida Peninsula, national news outlets are switching from political to hurricane coverage mode, and local TV meteorologists are monitoring the potential devastation this extreme weather event could bring. One such meteorologist is John Morales from WTVJ, NBC’s local affiliate in Miami. On Monday, Morales visibly teared up while providing…As