Ciencias de la comunicación

For those wondering if Super Bowl 59 was going to bring new faces into the Big Game, Bosch and Droga5 are coming off the sidelines to make the push. During an announcement at CES 2025 in Las Vegas, German engineering and technology firm Bosch announced that it would be producing a Super Bowl commercial–a first…For

NBCUniversal will turn 100 in 2026, and ahead of its anniversary, the company is announcing a slate of new advertising features and AI capabilities, including an updated ad model for live events such as the Super Bowl. Today at the Consumer Electronics Show (CES), NBCUniversal previewed its future of full-funnel advertising and unveiled new engagement…NBCUniversal

The Mouse House is expanding, with Disney combining its Hulu + Live TV business with Fubo, but the streaming TV deal may be about way more than settling a legal battle over Venu Sports. Today, Disney announced its deal to combine its Hulu + Live TV business with Fubo, creating a combined virtual multichannel video…The

Facing increased competition from AI tools like ChatGPT, education technology company Chegg has released a new creative campaign, “Get a Grip,” which aims to alleviate academic stress for students ahead of the spring semester. In collaboration with brand studio Unentitled, the brand also unveiled its new mascot Ace, an orange octopus that acts as a…Facing

MediaLink, which has a long history at the Consumer Technology Association’s Consumer Electronics Show (CES), will continue its presence at the huge tech event this week, with a mix of big, flashy events and intimate salon experiences for clients and attendees. Under its founder and previous figurehead, Michael Kassan, MediaLink traditionally hosted a kickoff party…MediaLink,

Bumble, the women-focused dating and social networking app, is taking a new marketing direction as it unveils a partnership with celebrity interviewer and Chicken Shop Date creator Amelia Dimoldenberg. Dimoldenberg is the first star in Bumble’s year-long series of celebrity profiles and editorial content in collaboration with Mel Ottenberg, creative director and editor-in-chief of Interview…Bumble,

The news that former anchor and current director of community affairs at WBNS in Columbus, Angela Pace has been laid off from the Tegna owned CBS affiliate may not make the usual list of headlines we post. But a closer look may show that it signals an issue deeper than a simple reduction in staff….The

WJLA morning news alert desk anchor and AI & Tech reporter Lindsey Mastis has signed off from the Washington, D.C. ABC affiliate. “That’s a wrap!” she wrote on social media. “Grateful for my friendships, experiences, and adventures!” She then hinted at her next stop by saying, “Excited for my journey into AI & Tech, and…WJLA

Amazon is again bend-and-snapping up an upfront week presentation slot for 2025, but its second year presenting will have some tweaks. At the Consumer Electronics Show (CES) today, Amazon announced it will have its second annual upfront presentation on Monday, May 12, at 6:30 p.m. ET at The Beacon Theatre in New York City. The…Amazon

As multi-agent systems evolve, Abhishek Gupta, Principal Data Scientist at Talentica Software, hiAs multi-agent systems evolve, Abhishek Gupta, Principal Data Scientist at Talentica Software, hi Read More