Ciencias de la comunicación

Disney Advertising wants more brands to know, “You’ve got a friend in me.” The company recently told ADWEEK it realigned the organizational structure of its ad sales to better reach midmarket advertisers, with the goal of offering more localized, consultative services and supporting growth areas around data, automation, and outcomes. For Disney, midmarket advertisers are…Disney […]

In this episode of The Speed of Culture Podcast, Suzy founder and host Matt Britton sits down with Beth Wood, evp and CMO at Principal Financial Group. Wood shares her insights on navigating financial services, the role of grit in leadership, and Principal’s unique approach to brand-building through empathy and expertise. Through impactful partnerships with…In

Access the entire sortable, interactive list of ADWEEK’s 2024 Fastest Growing Agencies and read their stories here. At a time when companies are facing pressure from inflation, economic uncertainty, and ongoing world conflicts, marketers are operating with caution–and making it difficult for their agency partners to find green shoots. That’s why the growth demonstrated by…Access

Amy Reinhard’s first year as Netflix’s ad sales president has “definitely been a whirlwind,” in her words. Reinhard stepped into Netflix’s top advertising role in October 2023, following the departure of former ads president Jeremi Gorman, who surprisingly left one year into the streamer’s ad-supported tier launch. Despite the leadership shake-up, the streamer that became…Amy

Tonal, a smart home gym looking for a holiday sales boost, has dropped an epic long-form commercial shot entirely in black and white and set in the Victorian era. A major departure for the fitness category–with inspiration coming from classic sports marketing and indie auteurs like Michel Gondry–Tonal’s 2-minute hero ad contrasts its pricey tech-enabled…Tonal,

U.S-headquartered out-of-home (OOH) indie agency Billups has acquired U.K.-founded outdoor specialist Mediabridge. The purchase will double Billups’ U.K. footprint, its global chief executive (CEO) David Krupp, told ADWEEK. It will bring the firm’s total headcount in the market to 40 and expand its servicing, planning, and buying capabilities across both the U.K. and EMEA. Krupp…U.S-headquartered

The E.W. Scripps Company has promoted Teresa Morgan to vice president and general manager of WFTS in Tampa, effective January 1. Morgan has been with the ABC affiliate since 2003 and currently serves as the station manager and senior director of sales. She started her career at the station as a senior account executive before…The

Marketing consultancy R3 has been acquired by MediaSense, the companies shared on Tuesday. Terms of the deal were not disclosed. U.K.-headquartered MediaSense offers media advisory services for marketers and media owners, helping with internal transformations, partnership selection, analytics, and audience development. The company has a large presence in Europe. R3 extends that presence to North…Marketing

The world of digital animation is constantly evolving, and SVGator is at the forefront of this trThe world of digital animation is constantly evolving, and SVGator is at the forefront of this tr Read More

There is a shift occurring in the telecommunications sector as network operators develop network-There is a shift occurring in the telecommunications sector as network operators develop network- Read More