Ciencias de la comunicación

On April 9, social media influencer Miquela Sousa (@lilmiquela) announced her 20th birthday on Instagram to her 2.6 million followers. In fact, it was her first birthday ever. Lil Miquela hit the social media scene in 2016 as a virtual 19-year-old Brazilian American. Only recently did this AI marketing tool, created by the virtual influencer…On […]

Ever since McDonald’s rang up double-digit sales increases in 2021 with its BTS Meal, American brands have lined up to do endorsement deals with K-pop stars. Coca-Cola, American Express, Levis, and even the National Basketball Association have all signed a K-pop group (or a breakout star from a group) to promote their wares. But as…Ever

Veteran Pittsburgh anchor David Johnson has announced his retirement from NBC affiliate WPXI after 40 years with the station. “I don’t know where to begin to thank the hundreds of people I’ve worked with here at WPXI-TV over the years,” said Johnson, who joined the station in January 1985. “It sounds cliche, but I really…Veteran

NBC News’ Today remained America’s No. 1 morning show in total viewers and the Adults 25-54 demo for the second week in a row. This particular feat occurred during the week of the presidential election, which resulted in President-elect Donald Trump defeating Vice President Kamala Harris. Not including the Paris 2024 Olympics, Today saw its…NBC

America went to the polls one week ago today and while experts initially predicted a deadlocked race, a clear winner emerged by the early morning hours. President-elect Donald Trump declared victory at 2:24 a.m. ET on Nov. 7 buoyed by news outlets like NewsNation and Fox News calling the race in his favor. Other outlets…America

The first week of November began with a consequential U.S. presidential election that saw President-elect Donald Trump defeating Vice President Kamala Harris. The drama surrounding Election Night and its aftermath lifted all three evening news broadcasts in both total viewers and the Adults 25-54 demo. NBC News and CBS News’ evening newscasts faired particularly well…The

Abigail Jacobs is the new chief marketing officer at specialty outdoor retailer REI Co-Op. Jacobs’ six-plus years at beauty retailer Sephora came to an end in March. Prior to that, she spent more than 13 years in senior marketing and communications roles at Williams-Sonoma brands including Pottery Barn and West Elm. The easing of pandemic…Abigail

The last time GoDaddy ran an ad during the Super Bowl, Donald Trump had just been inaugurated as president of the U.S. However, the company’s decision to return to next year’s game was driven by artificial intelligence, not politics. After eight years, GoDaddy will return to the Big Game with a 30-second spot scheduled to…The

Footwear and accessories retailer Designer Shoe Warehouse (DSW) has selected Crispin as its new creative agency of record (AOR), the agency shared exclusively with ADWEEK. Crispin will support the brand’s internal team with brand strategy, visual identity, and integrated marketing as it evolves DSW’s “positioning for the modern consumer,” according to the companies. Prior to…Footwear

Chris Wallace dropped a bombshell late Monday evening announcing that he is leaving CNN after a three-year run. Wallace explained his decision in an exclusive interview with The Daily Beast, where he also revealed his intention to pursue independent opportunities in the streaming and podcast space. “This is the first time in 55 years I’ve…Chris