Ciencias de la comunicación

Coca-Cola is bringing its iconic holiday characters, such as Santa Claus, its caravan trucks, and its polar bears, to life with AI. This holiday season, the brand is unveiling AI-driven digital experiences where fans can converse with Coca-Cola’s version of Santa Claus, created by agency Haddon Sundblom in 1931, and create personalized snow globe animations…Coca-Cola […]

In this special episode of the Marketing Vanguard podcast, host Jenny Rooney speaks with media and marketing legend Gary Vaynerchuk. They explore the future of marketing, how creative content is reshaping reach, the rise of live shopping, and the need for brands to adapt to the fast-evolving social media landscape. The Vaynerchuk family immigrated to…In

In an era where digital tools are evolving at an unprecedented pace, the humble spreadsheet remaiIn an era where digital tools are evolving at an unprecedented pace, the humble spreadsheet remai Read More

Stagwell Inc., the challenger holding company started nine years ago by chairman and CEO Mark Penn, has eyes on AI-focused digital transformation and politics as areas of growth. On its Q3 earnings call on Thursday, Stagwell reported year-over-year revenue growth of 15% to $711 million. Performance was led by 25% growth digital transformation, thanks to…Stagwell

Wednesday afternoon saw Vice President Kamala Harris delivering her concession speech to end the 2024 presidential cycle. President Joe Biden offered a short postscript on Thursday morning, addressing the nation from the White House Rose Garden at 11:25 a.m. ET. “Campaigns are a contest of competing visions–the country chooses one or the other,” Biden remarked…Wednesday

Democrats spent $460 million more on traditional advertising promoting Vice President Kamala Harris than Republicans spent bolstering former President Donald J. Trump. The fact that they still lost indicates a change in what type of content nudges people in one direction or another. Rather than relying on standard paid media, the strategy behind Trump’s campaign…Democrats

The numbers $9.6 billion — WBD’s reported revenue for Q3, a 3% decrease compared to the prior-year quarter. $135 million — WBD’s net income for Q3 due to the $1.6 billion pre-tax cost, which the company says is “acquisition-related amortization of intangibles, content fair value step-up, and restructuring expenses.” $2.63 billion — WBD’s direct-to-consumer revenue,…The

Friday, Nov. 1 CNN finished ahead of MSNBC in the Adults 25-54 demo, with The Source with Kaitlan Collins registering as the network’s most-watched program of the evening in both total viewers and the demo. MSNBC saw its highest total viewer audience for the 4 p.m. ET hour of Deadline: White House with Nicole Wallace,…Friday,

Fired WLOX anchor Dave Elliott has been hired by Gulfport, Mississippi NBC and Fox affiliate WXXV. He’ll make his debut on the 5 and 6 p.m. NBC newscast on Monday, November 25, 2024. The station said Elliott has made a significant impact on Mississippi journalism over the years. Elliott was fired from Biloxi station WLOX…Fired

KTLA reporter Sara Welch was reporting on the Mountain Fire in Ventura County on Wednesday afternoon when homes were destroyed by the wind-driven flames during her live report. The fire started in the Somis and Camarillo area earlier in the day and quickly grew to 9,000 acres. Firefighters were hampered by strong Santa Ana winds…KTLA