Ciencias de la comunicación

Fallon Appoints Creative Leader Nikki Baker as CEO

Publicis Groupe agency Fallon has appointed Nikki Baker as its new chief executive officer. Baker, who joined the agency in 2018 and has served as co-chief creative officer with Leslie Shaffer since 2021, succeeds Rocky Novak, who has been in the role since 2019. Novak is leaving Fallon for a yet-to-be-named new opportunity but is…Publicis

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BBH USA Expands Creative Leadership with Four ECD Appointments

BBH USA has hired Jane Cronk and Ricardo Franco as executive creative directors at the agency. Both Cronk and Franco will serve across BBH USA’s portfolio of clients, with Franco focusing on the agency’s global Samsung team. Based in New York, Cronk and Franco joined the agency at the start of November and will report…BBH

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As NFL Fandom Evolves, It’s Turning to AI to Keep Up

When Chi Ogbuehi, vp of marketing technology and consumer products, joined the NFL in 2022, she was tasked with building its marketing technology team from the ground up. “I was a one-person team,” she told ADWEEK. Now her team consists of over 50 people who work closely with the league’s marketing and data teams to…When

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Some Brands Turned Off TikTok Smart+ After Inconsistent Performance

Some brands have found that TikTok Smart+, launched in October, has delivered inconsistent performance. Others have grumbled about a lack of clear revenue data, beyond the basic campaign metrics like impressions, conversions, and return on ad spend, making it tough to validate its effectiveness. “We’re not at a point where we’re seeing large shifts of…Some

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WAPT in Mississippi Making Anchor Changes

Jackson, Mississippi ABC affiliate WAPT is making changes to its weekday morning and weekday evening news teams. Starting Wednesday, November 20, anchor Allie Ware rejoins the weekday morning news team after leaving in 2021. On Monday, December 2, weekday morning anchor Erin Pickens moves to the evening news team, co-anchoring the 5 p.m. newscast with…Jackson,

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42.3 Million Viewers Watched Presidential Election Night Coverage

Donald Trump made a political comeback, but the ratings didn’t. On Tuesday, 42.3 million viewers tuned in to watch presidential election coverage across 18 networks, according to Nielsen Media Research. That’s a 25% decline in viewership compared to 2020, which drew 56.9 million viewers in primetime. During the evening, which showcased the Republican presidential candidate,…Donald

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Kamala Harris Concedes the 2024 Presidential Election

It wasn’t the speech that Vice President Kamala Harris hoped to give. The Democratic presidential candidate addressed supporters outside of Howard University at 4:26 p.m. ET on Wednesday and conceded the election to her Republican rival, President-elect Donald Trump. “The outcome of this election is not what we wanted, not what we fought for, not…It

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Week of October 28 Cable News Ratings: MSNBC Enjoys Week-to-Week Gains Ahead of the Election

This is TVNewser’s basic cable network ranker and cable news report for the week of October 28, 2024. The final week of the 2024 presidential election was all about 2024 presidential campaign. The three major cable news networks covered every move that Vice President Kamala Harris and President-elect Donald Trump made as they criss-crossed the…This

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