Ciencias de la comunicación

Behold the Boogeyman: Brands Latch Onto Halloween for Creepy Campaigns

It wouldn’t be a proper Halloween without a nightmare-inducing clown, and Six Flags obliges with just such a creature that terrorizes young housemates and then backseat drives them to a theme park outing. The 5-minute film, a narrative first for the brand from creative agency TMA, leans heavily into the horror genre, adding a tension-busting,…It […]

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Here’s Where You Can See Donald Trump and J.D. Vance on TV This Week

With Election Day getting closer and closer, both presidential campaigns are stepping up their media game. Here’s TVNewser’s round-up of where you can expect to see former President Donald Trump and his running mate J.D. Vance sitting for interviews this week. (All times ET.) Monday, Oct. 7 Trump will make a pre-recorded appearance on The…With

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Sesame Workshop CMO Samantha Matlin Exits as the Show Faces Changes

The top marketing executive at Sesame Workshop, Samantha Maltin, is waving goodbye to Big Bird, Cookie Monster, and Elmo, according to reports. Business Insider reported Friday that Maltin–who has been executive vice president and chief marketing and brand officer at the global nonprofit behind Sesame Street since 2019–is leaving for a new role at St….The

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DeSantis Administration Threatens Tampa Station for Airing Abortion Rights Ad

Ron DeSantis’s administration is threatening Tampa NBC affiliate WFLA with legal action for airing an abortion rights campaign ad. The ad features a woman named Caroline who needed an abortion and cancer treatments after a brain tumor diagnosis in 2022, which would be illegal because of Florida’s six-week abortion ban. Orlando Sentinel investigative journalist Jason…Ron

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Joker Box Office Shocker: Folie à Deux Bombs With $40M Opening

Todd Phillips’ sequel Joker: Folie a Deux bombed in its box-office debut with an estimated domestic opening of $40 million, well behind expectations, after becoming the the first Hollywood comic book movie in history to earn a D CinemaScore from audiences. (THR / Heat Vision) Those discordant domestic ticket sales were behind initial projections of…Todd

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Google Says It Will Stop Linking to New Zealand News If Law Passes

Google said Friday that it will stop linking to New Zealand news articles and ditch the agreements it has with local news organizations if the country’s government goes ahead with a law to force tech giants to pay a fair price for content that appears on their feeds. (Reuters) This past July, New Zealand’s government…Google

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Jericka Duncan to Anchor CBS Weekend News on Saturday

CBS News announced Friday that Jericka Duncan will now helm the Saturday edition of CBS Weekend News. Duncan was already the anchor of the Sunday-evening edition of the news broadcast. (TVNewser) Adriana Diaz, who anchored on Saturday, departed last month to co-host CBS Mornings Plus, the new third hour of the network’s morning show, along…CBS

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Meta Faces Data Retention Limits on EU Ad Business After Top Court Ruling

The European Union’s top court sided with a privacy challenge to Meta’s data retention policies. It ruled Friday that social networks, such as Facebook, cannot keep using people’s information for ad targeting indefinitely. (TechCrunch) “Following this ruling, only a small part of Meta’s data pool will be allowed to be used for advertising–even when users…The

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