Ciencias de la comunicación

If Omnicom’s plan to acquire rival Interpublic (IPG) goes through, the new advertising conglomerate will tower above all others in the industry, in terms of both total revenue and employees. Not everyone is happy about it. Recent survey data shows a larger percentage of marketers disapprove of the merger (27%) than approve (15%). The online…If

Raleigh-Durham, North Carolina CBS affiliate WNCN has promoted two newsroom staffers. Reporter Deana Harley has been named statewide Capitol Reporter and Leslie Nash has been promoted to assistant news director from executive producer. “In the years Deana has been at CBS 17, she’s proven herself to be a smart, talented, enterprising reporter, who knows how…Raleigh-Durham,

Twenty-seven. That’s how many times I offered a brilliant freelance creative director a full-time job when I was chief creative officer. Twenty-seven times, they said no. It drove me crazy. They already freelanced with us regularly, loved the team, crushed the briefs, and (apparently) tolerated me just fine. The money was great. What was the…Twenty-seven.

We’ve arrived at the final Friday of 2024 and as Tom Lehrer so aptly put it decades ago–that was the year that was. But TVNewser suspected that news industry insiders probably had more to say about the historic 12 months Americans watched unfold on their outlets of choice, whether that was legacy media or social…We’ve

No story permeated American life more in 2024 than the presidential election. Now that the election is over, 28% of ADWEEK readers said the outcome has changed their company’s marketing strategy. During the run-up to the election, some advertisers wanted nothing to do with the divisive headlines and contentious social content that often accompanied it….No

The good news is that over the last few years software development organizations have embraced thThe good news is that over the last few years software development organizations have embraced th Read More

Dating apps have gotten a bad rap lately, so Tinder is taking on the skeptics with playful ads that flip the script on negative narratives about modern dating. Tinder has unveiled the latest chapter of its “It Starts With a Swipe” campaign by once again inviting daters to reconsider what they thought they knew about…Dating

This year, Nieman Reports contributors explored some of the most pressing challenges facing the future of journalism: how to create sustainable newsroom business models, how to navigate the complex relationship with AI companies, and how to find your way in a job market rocked by layoffs and volatility. As we approach the start of 2025,

2024 had its fair share of weather events that received top billing over newsier topics like politics, the economy, business, sports, and entertainment. Hurricanes dominated the news cycle, with three making landfall within the lower 48 states. Hurricane Beryl made landfall in Texas as a Category 1 storm on July 8; Hurricane Helene landed as…2024

It would be an understatement to say that the TV industry has changed a lot in the past year. From increasing consolidation, plummeting upfront prices, and an ongoing fight over sports rights, streamers and broadcasters are forging ways ahead in the new era of TV. And, they’re also learning lessons along the way. ADWEEK asked…It