After more than three decades, Jon Steinlauf is exiting Warner Bros. Discovery. Bruce Campbell, the company’s chief revenue and strategy officer, made the announcement Friday in a note to staff, saying it was the ad sales chief’s choice to leave. (ADWEEK) No replacement was named; the company said it would perform a search to find…After […]
WBD Ad Sales Chief Jon Steinlauf Exits Read More »
TikTok kicked off Advertising Week in New York with a flurry of announcements covering artificial intelligence-powered automated performance tools, enhanced measurement capabilities, and new privacy technologies for advertisers. “TikTok is building for the future,” global head of monetization product solutions and operations David Kaufman said in a statement. “We have been listening, learning, and innovating…TikTok
To Help Buyers Increase ROI, TikTok Debuts AI-Powered Smart+ Performance Tools Read More »
Instacart is equipping grocery carts with more ads. The online grocery service is rolling out three new ad formats that appear on the screens built into Instacart’s tech-enabled grocery carts, called Caper Carts. The carts use AI and retailers’ loyalty card programs to serve up personalized offers based on the location and past purchases of…Instacart
Instacart Is Selling More Ads on Its Smart Grocery Carts Read More »
Music publisher and entertainment professional Michelle Bell has joined Brand Macro as senior vice president, head of brand partnerships. In this role, she will report to Macro chief brand officer Stacey Walker King and oversee business development, management of new and existing brand strategy clients, branded content creation, and experiential activations. Brand Macro is a…Music
Music Veteran Michelle Bell Joins Brand Macro as Head of Brand Partnerships Read More »
Playing sports isn’t considered part of a woman’s life in traditional Maya culture. But Las Amazonas of Yaxunah, an Indigenous women’s softball team based in Mexico’s Yucatán Peninsula, is challenging those boundaries. The team, which was formed in 2019 and has players between the ages of 13 and 62, has become famous in Mexico for
Publishers are starting to see referral traffic from artificial intelligence search engine Perplexity, according to data from three sources. (ADWEEK)Publishers are starting to see referral traffic from artificial intelligence search engine Perplexity, according to data from three sources. (ADWEEK) Read More
Perplexity Is Referring Modest Traffic to Publishers, Even to Those Who Try Blocking It Read More »
The period from July through the end of September was busy for news. Calls for President Joe Biden to step down as the Democratic nominee grew louder after his disastrous performance during CNN’s presidential debate between him and former President Donald Trump. (TVNewser)The period from July through the end of September was busy for news.
Here’s the Q3 2024 Cable News Report Read More »
Seven years since its launch, newsletter platform Substack has consolidated its dominance of the independent news business. Now, it’s trying to position itself as something more: a central platform for paying creators of all kinds, untethered to the news cycle and beyond the tough-to-monetize medium of text. (Semafor)Seven years since its launch, newsletter platform Substack
Substack Wants to Do More Than Just Newsletters Read More »
On Friday, CNN released a short-form documentary (a “Flash Doc” in its parlance) called The Masculinity Campaign as an exclusive for CNN digital subscribers–the first of what is expected to be a regular cadence of exclusive video content for paying CNN users. (THR)On Friday, CNN released a short-form documentary (a “Flash Doc” in its parlance)
CNN Quietly Rolls Out First Subscriber-Exclusive Content: Short-Form Documentaries Read More »
Global independent agency Tombras has acquired The Burns Group, an independent advertising agency based in New York. The acquisition further bolsters Tombras’ capabilities with top CPG clients, including the Swiss cough drop brand Ricola, which Tombras will take over as creative AOR. The Burns Group also works with Haleon brands, previously serving as AOR for…Global
Tombras Acquires New York Agency The Burns Group Read More »
