Ciencias de la comunicación

In a year filled with headlines documenting the rise of artificial intelligence, one of the many questions that remains unanswered is how the technology will affect the job market. Will it enhance human productivity or make people obsolete? Figures from an exclusive poll of more than 350 ADWEEK readers revealed 46% of respondents believe AI…In

It was the poet John Lydgate who’s believed to have said that you can’t please all people all of the time. Does it matter that he uttered those words in the 15th century? Not at all. The maxim is as true today as ever. Faced with seemingly intractable problems including climate change, economic disparities, racial…It

Live shopping and video commerce are exploding, driven by growing consumer interest and the success of global disruptors like Shein and Temu. These international players dominate their markets with highly engaging, frictionless shopping experiences and have expanded aggressively into the U.S., raising the stakes for domestic brands. This evolution parallels the introduction of TikTok in…Live

It was a wild year for the ad industry, with disruption coming from everywhere: the culture wars, politics, and gen AI. Those themes surfaced a lot in the top 10 stories that were most popular with ADWEEK readers in 2024. Here they are: X owner Elon Musk 10. Comcast, Disney, and IBM Are Among Advertisers…It

The mood at Party City was far from festive Friday, as CNN reported that the retailer will abruptly shut down its stores and let all employees go at the end of the day, ending a run of nearly 40 years. Party City specialized in items such as balloons, Halloween costumes, and party goods, and CNN…The

Everybody wants in on the $60 billion that retail media is projected to make in 2025, according to Emarketer. For many agencies, retailers, and adtech firms, that means striking deals with other players to reach new audiences and data about what people buy. As we close out 2024, ADWEEK asked three execs and industry analysts…Everybody

Bill Belichick and Tom Brady are reuniting for a Super Bowl, and Michael Strahan’s presence won’t spoil it, for once. Strahan’s SMAC Entertainment is teaming up with Fox Sports Films, BZ Entertainment and NFL Films on a pre-Super Bowl special, “The Madden Cruiser: A Bayou Adventure With Bill Belichick.” Airing at 12pm ET ahead of…Bill

The kids aren’t just hangry in a new campaign for Wonderful Halos, they’re downright vengeful and borderline homicidal. That’s because their parents polished off all the sweet-as-candy mandarin oranges in the house, leaving them with low blood sugar and lax supervision. Two hilariously dark ads–from The Wonderful Agency, the company’s in-house creative division–set up a…The

Happy Friday to all who celebrate. In this week’s edition of stories we didn’t post for one reason or another, we see the usual churn of local journalists, leaving me to ask, is it me or is everyone retiring these days and one union pickets a Michigan station. Let us begin: Revolving Door: Reporter-anchor Tajma…Happy

Omnicom Media Group (OMG) is bringing on PHD exec Katie Klein as chief investment officer, it shared with ADWEEK. Klein previously held the same role at subsidiary PHD USA. In her three years there, she built an integrated investment arm serving clients including Burger King, Delta Airlines, Diageo, Priceline, Uber, and Volkswagen Group. Prior to…Omnicom