Ciencias de la comunicación

The last week of October and the final week of the 2024 campaign season held positive news for CBS Evening News with Norah O’Donnell. The perpetual third place newscast was also the only program to see week-to-week gains in both total viewers and the advertiser-coveted demo of Adults 25-54. The news was especially encouraging in…The […]

In this election, we witnessed unique campaign strategies by both presidential candidates. What struck me most was former President Donald Trump’s ability to deploy marketing in a powerful and polarizing way, a true reflection of his approach to everything: all in, all out, no holds barred. It’s symbolic of how marketing shapes our perceptions of…In

Creators are trying to lock in affiliate dollars from gift guides and holiday shopping content, and technology firms want a cut of that revenue. Linktree, a popular tool that creators use to organize the products they recommend into landing pages that consumers can shop from, has added Target as a retailer that creators can link…Creators

While the outcome of the U.S. presidential election remains uncertain, one thing is clear: Since Vice President Kamala Harris entered the race in late July, Democrats have spent nearly $460 million more advertising their nominee than Republicans have promoting former President Donald Trump. Data from advertising intelligence and analytics firm AdImpact shows that between July…While

Tuesday, October 29 CNN greatly benefited from carrying Vice President Kamala Harris’ campaign rally live as the network’s 7 and 8 p.m. ET hours brought in over one million total viewers. Fox News’ The Five still won the evening with nearly four million total viewers, while Hannity landed at the top of the Adults 25-54…Tuesday,

As Americans head to the polls on Tuesday, it’s important to remember that reporting the results will be a marathon, not a sprint. With that in mind, TVNewser reached out to the poll watchers at various news networks to weigh in on what viewers need to know amidst the incoming flood of Election Night data….As

As Americans head to the polls on Tuesday, it’s important to remember that reporting the results will be a marathon, not a sprint. With that in mind, TVNewser reached out to the poll watchers at various news networks to weigh in on what viewers need to know amidst the incoming flood of Election Night data….As

The erosion of identity over the past couple of years–spurred by Apple’s move to allow iPhone users to opt out of having their internet usage tracked–brought with it a whole host of challenges, said Alex Boras, president of advertising platform Blis. “We are accessible all the time,” Boras said. “We always have a screen, whether…The

Embarc, a fast-growing dispensary chain based in California, has launched a parody website that takes its cues from The Onion, aiming to diffuse some of the tension around today’s divisive presidential election. Fake news stories on the platform called Potlitico include: “Candidates blaze their way onto popular podcasts, prove just how ‘chill’ they really are,”…Embarc,

Hellmann’s is back for Super Bowl 59. The Unilever-owned mayonnaise brand is making its fifth consecutive appearance in the Big Game in 2025, a spokesperson for Ogilvy UK confirmed to ADWEEK. Ogilvy UK is handling Super Bowl creative for Hellmann’s and Dove, also owned by Unilever. Hellmann’s hasn’t yet shared details about the spot. In…Hellmann’s