Ciencias de la comunicación

A TikTok ban appears imminent, and members of TikTok’s thriving communities, like #BookTok, #PerfumeTok, and #MovieTok, will need to find new platforms to connect. BookTok is not just a thriving community, but a space where people can build careers. For example, Eli Rallo is a published author who gained popularity on TikTok along with creator…A

The data unit Epsilon has emerged as one of Publicis Groupe’s biggest weapons of its recent success, helping its stock soar nearly 70% since the beginning of 2023. “Epsilon and Publicis Media operation are now totally intertwined and at the heart of our connected media ecosystem,” CEO Arthur Sadoun told investors in its Q3 earnings…The

Volvo is shaking up its media agency roster for the first time in 25 years. IPG Mediabrands’ Initiative has won Volvo’s global media review, ADWEEK has learned. The account spans all regions outside of China, with key markets including the U.S., U.K., Germany, Sweden, Japan, Australia, Korea. Work will begin in 2025 after a brief…Volvo

Pro tip for Ronny Chieng fans–if you meet him in person, don’t say that you only get your news from The Daily Show… even if that happens to be true. “I wouldn’t like that,” the senior correspondent for Comedy Central’s longtime satirical newscast tells TVNewser when asked how he’d feel about being someone’s sole news…Pro

Hill Climb Racing is a global phenomenon known for its cartoony style, simple gameplay, and smootHill Climb Racing is a global phenomenon known for its cartoony style, simple gameplay, and smoot Read More

As we approach 2025, app development is rapidly evolving. Technological advancements, changes inAs we approach 2025, app development is rapidly evolving. Technological advancements, changes in Read More

In the past year, Nieman Reports published interviews with reporters, founders of new news outlets, and media experts on the ongoing challenges facing journalism and the various strategies for overcoming them. The interviews highlight the urgent need for transparent and reliable coverage in conflict zones like Gaza, and how reporters can combat the alarming spread

The year is ending, so it’s time to go back down the witches’ road and bring you the can’t-miss TV of 2024. ADWEEK’s “best of” TV and streaming list is a little different from others. Though plenty of lists will include the usual prestige players, we’re changing things up and bringing you the shows from…The

In 2024, brands leaned into creators that had unique perspectives to reach specific demographics. But brands also need to stay ahead of the curve in finding the next big creators to work with. The next wave of creators are appealing to Gen Z audiences with niche content about topics like beauty, politics, and education. ADWEEK…In

Helene Dick has joined independent creative agency Special US as head of strategy, the agency shared with ADWEEK. She will report to Special Group CEO Kelsey Hodgkin. Dick is a seasoned agency executive, having spent more than two years prior at TBWAMedia Arts Lab as executive director of strategy for the Apple account, where she…Helene