Ciencias de la comunicación

2024 saw some major chief marketing officer (CMO) moves. While brands including Starbucks and The Knot Worldwide promoted former marketers to the chief executive officer (CEO) office, others like Gap and Adobe finally filled their vacant CMO positions. Other advertisers such as Dove and Major League Baseball (MLB) saw long-time marketing bosses exit, where OpenAI…2024

Let the games begin! When Squid Game returns to Netflix on Dec. 26, its tentacles are guaranteed to grasp hold of the global pop culture conversation. A new campaign from the streamer and WhatsApp hopes to make the messaging platform the forum of choice for the South Korean show’s international fanbase. The campaign includes two…Let

WSET anchor Mark Spain has died, just three weeks after being diagnosed with pancreatic cancer. He was 64. “Hello sunshines! It is with a heavy heart that I share the passing of my loving husband Mark. Our family along with the city of Lynchburg lost a man of hope, someone who loves his city and…WSET

Major League Baseball’s winter meetings have been over for a week, but the organization saved one of its biggest swings for today–promoting Uzma Rawn Dowler to its new chief marketing officer. A 10-year MLB veteran, Rawn begins her new role in January and will report to Noah Garden, MLB’s deputy commissioner of business and media….Major

Omnicom’s acquisition of IPG may have been the biggest agency news of the year, but it wasn’t the only move in the sector this month. We’ve gathered up some of the bigger moves made in the last couple of weeks. Alma Alma has appointed Jorge Murillo as co-chief creative officer, to help to steer the…Omnicom’s

Staying in Place: NewsNation’s primetime anchor Chris Cuomo has agreed to a multi-year contract extension with the network. Cuomo joined NewsNation in 2020, and his eponymous 8 p.m. show is the network’s top-rated program. “Chris is a one-of-a-kind talent whose unrivaled analysis and commentary has helped grow the audience at NewsNation and strengthen our brand,”…Staying

In the long list of cherished holiday traditions, few are as enduring as parents taking their kids to see Santa at the local mall or retail store. Every year, over 18 million children call on Santa, according to the cultural blog Atkins Bookshelf, and 70% of malls and shopping centers employ one, as per NationalSanta.com….In

Fox News mainstay Neil Cavuto is leaving the network after 28 years. Cavuto will announce his departure on Thursday towards the end of his 4 p.m. newscast, Your World with Neil Cavuto. A Fox News spokesperson confirmed Cavuto’s exit to TVNewser. “Neil Cavuto’s illustrious career has been a master class in journalism, and we’re extremely…Fox

A class action lawsuit has been launched in the UK against Apple, alleging that the tech giant haA class action lawsuit has been launched in the UK against Apple, alleging that the tech giant ha Read More

George Stephanopoulos has signed a new contract with ABC News days after the network made the controversial decision to settle a defamation suit with President-elect Donald Trump. The veteran journalist will continue to co-host Good Morning America and anchor his Sunday morning show This Week With George Stephanopoulos. An ABC News spokesperson confirmed to TVNewser…George