Ciencias de la comunicación

In this episode of the Marketing Vanguard podcast, Jenny Rooney connects with Linda Boff, CEO of Said Differently, and Tony Wells, a former marketer at Verizon, for a compelling discussion about how CMOs can build successful board careers. This special episode comes to you live from Brandweek 2024 in Phoenix, Arizona. Our guests share invaluable…In

Former IPG and Amazon Ads exec Amy Armstrong will join Publicis Groupe as chief revenue officer, a new role at the holding company, on March 1. Armstrong joins from Amazon Ads, where she was director of global customer development since June 2022, following five years as CEO of IPG Mediabrands’ Initiative. Prior to that, she…Former

In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton speaks with Jim Mollica, chief marketing officer at Bose. Jim shares his journey as Bose’s first-ever CMO, exploring how he’s transforming the brand’s cultural presence through storytelling, innovation, and a music-centric ethos. Jim is shaping Bose’s future by blending a…In

Nielsen and Sunbeam Television have announced a multi-year deal for Local TV measurement for Sunbeam’s Boston and Miami stations WHDH and WSVN. The expanded agreement also includes Nielsen’s Local Over the Top (OTT) measurement, which captures incremental impressions to Local TV and reports them with comparable metrics. “We are pleased with our Nielsen renewal agreement…Nielsen

Kyle Raleigh, the son of WCPO meteorologist Steve Raleigh, pleaded guilty to assaulting a couple outside the Montgomery Inn Boathouse last summer. As part of his plea agreement, prosecutors agreed to dismiss a felonious assault charge, the most serious count. He now faces two misdemeanor assault counts. The dustup happened over the summer when Raleigh’s…Kyle

When Omnicom announced its takeover of Interpublic Group (IPG) on Dec. 9, its leadership was clear that the deal was pending regulatory approval. Ten days later, the deal is facing its first probe from Congressional representative Jim Jordan, who is investigating the two holding companies’ ties to two organizations he views as anti-conservative. On Wednesday,…When

Nonprofit newsroom The Baltimore Banner will bring in more than $13 million in revenue in 2024, a year-over-year increase of 37% for the startup publisher. The news outlet, which launched in June 2022 with $50 million in backing from businessman Stewart W. Bainum, generates revenue from three primary sources: subscriptions (45%), advertising (35%), and philanthropy…Nonprofit

ESPN is assembling a new team. Today, the sports network announced the debut of the ESPN Squad, four animated characters that viewers see when watching ESPN’s content. ESPN Squad was developed by ESPN Creative Studio and is designed to bring fun and entertainment to audiences, while introducing something unexpected to the ESPN ecosystem. The main…ESPN

The TV ad market space is continuing to change at a rapid pace. From lower costs driven by shifting supply and demand dynamics, a multi-currency marketplace, and cross-platform viewing, there were a lot of trends that dominated the TV ad market. Free ad-supported tiers continued to grow, while live sports programming soared. ADWEEK asked 13…The

In 2024, chief marketing officers (CMOs) wore many hats as their remit continued to evolve. For some, this expanded scope laddered up to a promotion to the corner office. Over the last 12 months, senior marketers including Starbucks’ Brady Brewer and GE’s Linda Boff have made the leap from CMO to chief executive officer (CEO)….In