Ciencias de la comunicación

When it launched its retail-media platform in 2018, Home Depot called it Retail Media+. Leaving aside its decidedly meh name, the platform has become an increasingly important piece of Home Depot’s revenue picture, judging from recent events. In March, the home-improvement colossus rebranded the platform with a catchier handle–Orange Apron Media. The platform allows suppliers…When

In 2024, chief marketing officers (CMOs) wore many hats as their remit continued to evolve. For some, this expanded scope laddered up to a promotion to the corner office. Over the last 12 months, senior marketers including Starbucks’ Brady Brewer and GE’s Linda Boff have made the leap from CMO to chief executive officer (CEO)….In

Founded during the pandemic and forged amid an ongoing war with Russia, Ukrainian agency Bickerstaff.734 has been through a lot since its launch in Kyiv four years ago. As the war broke out and staff scattered across Europe, the agency put out lauded work for its clients while fighting Russian aggression with creativity. Still staunchly…Founded

A news crew for Reno, Nevada station KTVN got a front row seat to a hit and run on Tuesday night moments before going on-air. According to 2 News Nevada reporter Makayla Hardy, who was on scene at the time, a car and an SUV collided at around 7 p.m. Both cars had a green…A

Josh Haas explains how generative AI falls short in app development, leaving founders to face chaJosh Haas explains how generative AI falls short in app development, leaving founders to face cha Read More

In 2015, Instagram contributed only 7% to Meta’s total U.S. revenue, according to Emarketer. Ten year’s later, the app is projected to account for half, according to the research firm’s latest forecast. Instagram is projected to generate $32.03 billion in U.S. advertising revenue next year, a 24.4% increase from 2024, per Emarketer. This rise would…In

Dick’s Sporting Goods has a new executive to lead its retail media network. David Young has joined Dick’s as a vice president to oversee the ad business. The retailer launched its retail media network, Dick’s Media Network, in 2022. He brings more than 20 years of experience in managing media and ad networks, most recently…Dick’s