Ciencias de la comunicación

Uber has a new global head of advertising in Kristi Argyilan, effective today. The exec joins from Albertsons, where she led the grocer’s ads business as senior vice president of retail media since July 2021. After launching its advertising business in 2022, Uber announced in August that it was on track to hit $1 billion…Uber

WTAE reporter Bob Mayo said he is retiring on December 31. TribLive points out that this is the “third significant on-air retirement from Pittsburgh TV stations this quarter, following the departures of KDKA-TV’s Jon Delano and WPXI’s David Johnson.” “I’m grateful for my years at WTAE, a station I’ve watched since I was a kid…WTAE

This is TVNewser’s basic cable network ranker and cable news report for the week of Dec. 9, 2024. The cable news nets had a ho-hum week as none of the big three outlets posted week-to-week gains with total viewers in primetime. But CNN did have something to be happy about as the network saw a…This

For better or worse, people had a lot of feelings about advertising this year. Thanks to social media, advertisers can no longer launch their campaigns into a void, hoping their marketing investment later pays off in increased sales. Advertising is now a two-way street, and brands must be prepared at all times for consumer feedback….For

This month, The Weber Shandwick Collective (TWSC) got a new CEO–but it seems like there won’t be much of an adjustment period. Susan Howe stepped into the chief executive role at the communications agency on Dec. 2, and since joining nearly 29 years ago, she has held successive leadership roles running the gamut from regional…This

The real couples featured in Hinge’s new campaign share a funny coincidence: All of them unknowingly crossed paths with their future partner in person before connecting on the dating app. Hinge tells these surprising, true love stories in its latest ads, which continue its long-running “Designed to Be Deleted” platform. The campaign-launching amid reports of…The

Yesterday, we told you that Ana Orsini, anchor at KOLD in Tucson, Arizona, died suddenly last week. At that time, we didn’t know the cause of death. The station later said Orsini died of a brain aneurysm. She joined KOLD in June 2023 from a station in Medford, Oregon, where she spent three years as…Yesterday,

American voters have made a clear and undeniable choice. Donald Trump will be their 47th president come January. They have chosen him despite — or because of — his vows to go after his political adversaries and his deep-seated animosity towards the news media, which he labels as the “enemy of the people.” During Trump’s

Twenty years ago, I sold my namesake agency I founded at age 27 to Edelman. At the time, many accused me of being a sellout, but the truth is I would have sold out had I not sold the agency. I never intended to establish a shop of my own. But after a rather chilling…Twenty

Caitlin Clark had an effect on women’s sports in 2024, but investment at every level of the game will push it into the future. The growth of women’s sports in the United States has continued its upward trajectory since the Title IX education amendment of 1972 prohibiting federally funded schools from discriminating based on sex….Caitlin