Ciencias de la comunicación

It’s the end of an era for CBS News as Norah O’Donnell prepares to step down from the CBS Evening News anchor chair following the election. But before she moves on to her broader role at the network, she has one more Election Night to lead. (All times Eastern.) O’Donnell will be front and center…It’s […]

We’re entering the final weekend of the 2024 election cycle, which also means that we’re entering the final weekend of election-related advertising… at least until the 2026 midterms. Due to the close race between Vice President Kamala Harris and former President Donald Trump, it’s been a particularly intense cycle for political ads, to the point…We’re

Beyonce is not the only one who can have a renaissance moment. From the rise of interactive storytelling to the democratization of content creation, marketers are doing their best to keep up with the evolution of content development. But oftentimes, a brand’s sprint can turn into a stumble, calling for speedy texts to brand crisis…Beyonce

“From a very young age, I was involved in international commerce, and that’s always been a passion of mine,” Anick Beaulieu told ADWEEK for video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom. In January 2023, that passion came to fruition, when Beaulieu became CEO of C2 Montreal, a nonprofit that hosts an…”From

Jai Kibe is the new chief marketing officer at Chobani, the brand announced on Thursday. Kibe comes from consulting outfit Gartner, where he had been executive partner, CMO advisory. Prior to that, he held senior marketing roles at companies including Coca-Cola and SC Johnson. Chobani set off on a strategy change last October under former…Jai

A weightlifting competition takes a surprising twist in an Apple ad demonstrating the performance of the M4 chips powering the new MacBook Pro. Created by agency TBWAMedia Arts Lab and directed by the collective Megaforce, the playful film depicts a weightlifter with extraordinary strength – a visual metaphor for the power of Apple’s M4 chips….A

From Oct. 23-25, marketing leaders from top brands and agencies convened in Banff, Canada for The Gathering 2024. Founded in 2013 by Cult Collective, the three-day summit features speaking sessions, workshops, and special events, like night gatherings and intimate, off-the-record chats, to promote career-building and community among marketers. A highlight of the summit is the…From

Today, the Media Rating Council (MRC) approved the integration of first-party live-streaming data into Nielsen’s accredited National Television service and renewed accreditations for Nielsen’s National Panel measurement. According to Nielsen, the approval makes the measurement company the first accredited live-streaming solution with persons-level granularity. “We’re thrilled and humbled to earn first-party approval from the MRC….Today,

History will be made on Nov. 5… and not just at the ballot box. For the first time in its history, NBC News will provide 24 hours of consecutive live Decision 2024 coverage to local affiliate stations beginning at 5 p.m. (All times Eastern.) That coverage will originate from the network’s home at New York’s…History