Ciencias de la comunicación

Over the past year, the media industry once again found itself reacting to new technologies, audience behaviors, and economic circumstances. From the growing influence of artificial intelligence to the algorithmic shifts of social media, the pace and scope of transformation has been dizzying. Meanwhile, financial hardships have led to widespread job losses and corporate restructuring,…Over

Agencies have their own unique ways of celebrating the holidays. Some show off their creative flair with quirky cards and gifts, while others give back to their communities and causes they care about. Below, ADWEEK picks a few of our favorite festive give back initiatives among agencies that are celebrating the holidays this year by…Agencies

The New York Times’ affiliate brand Wirecutter is partnering with Google Shopping to help procrastinating shoppers find last-minute holiday gifts. From Dec. 20 to Dec. 26, Google Shopping buttons will appear next to 150 curated Wirecutter products, according to Cliff Levy, the deputy publisher at The Athletic and Wirecutter. The buttons, overlaid with phrases like…The

Google is celebrating the big surprises of 2024 by dedicating its 14th annual Year in Search campaign to breakout stars, including a pygmy hippo, the personification of anxiety, and Dr Pepper with pickles. The nearly four-minute film, created by Google Brand Studio, is devoted to breakout searches — or terms that spiked by more than…Google

ABC World News with David Muir remained America’s No. 1 evening news program in total viewers and the Adults 25-54 audience for the week of December 9. All three evening newscasts showed minimal to no movement in total viewers compared to the previous week. However, WNT was the only broadcast with week-to-week gains in the…ABC

With Nue Agency and its accompanying weekly newsletter Beats + Bytes, music marketer and talent agent Jesse Kirshbaum explores the intersection of music, technology, and brand marketing. Kirshbaum released the agency’s first Beats + Bytes 2024 Trend Recap on Tuesday Dec. 17, comprising the newsletter’s archives and top cultural trends at the center of those…With

The morning show battles are settling into the new normal as NBC News’ Today continues to be the most-watched program among total viewers and the advertiser-coveted demo of Adults 25-54. Today widened its lead over ABC News’ Good Morning America during the week of Dec. 9, and extended its winning streak in total viewers to…The

Derek Rowles has been named news director for Raleigh CBS affiliate WNCN. “Derek has been an invaluable member of the CBS 17 newsroom since coming to the station. As our Assistant News Director, he made an immediate impact with his deep knowledge of the market and strategic vision. He knows and cares about the people…Derek

In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with Mark Vondrasek, chief commercial officer of Hyatt Hotels Corporation. Mark shares how Hyatt is redefining hospitality through innovation, well-being, and customer-centric experiences. From loyalty programs that extend care to loved ones to cutting-edge digital personalization, Mark provides…In

In this episode of the Brave Commerce podcast, co-hosts Rachel Tipograph and Sarah Hofstetter welcome Victoria Lozano, evp of brand marketing at Crayola, to discuss how this iconic brand continues to innovate and make an outsized impact with a lean team of fewer than 2,000 employees. Victoria shares Crayola’s enduring purpose rooted in fostering creativity…In