Ciencias de la comunicación

Here’s the Roundup for the Week Ending November 1

Happy Yay it’s Friday to those who celebrate. In this week’s edition of stories we didn’t write up for one reason or another, we see more stations explaining why they’re having to air explicit anti-abortion ads, while a Sinclair station in Nebraska pissed off fans of the world series of men’s professional baseball by running…Happy […]

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Election Night 2024: ABC News Shares Its Coverage Plans

On Election Night, ABC News will flex its Disney-backed distribution might with over 72 hours of comprehensive coverage across its linear, streaming and digital platforms, including ABC News Live, Disney+ and Hulu. Primetime coverage starts Nov. 5 at 7 p.m. on ABC with the launch of Election Night 2024: Your Voice/Your Vote. (All times Eastern.)…On

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Opendoor Serves its Own Turducken in Holiday Ad

Its true origins may be a little murky–chef Paul Prudhomme trademarked it, NFL legend John Madden democratized it–but the turducken has become synonymous with the American holiday season. It’s also now a catch-all term for any three things shoved together, whether they’re foodstuffs, words or concepts. Opendoor, continuing a cheeky marketing streak that began early…Its

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The Next Administration Will Play a Role in AI Policy. Here’s Why It Matters

As November 5th creeps closer, it seems American voters are being promised another nail-biter, with several swing states polling within the margin of error for the presidential race. While there are numerous important races at play at all levels of government come Election Day, the race for the White House, as well as for control…As

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Etsy Holiday Campaign Answers Waldo’s Existential Dilemma

People love looking for Waldo – it’s his whole raison d’etre. But how much do they really know the striped, bespectacled character? Waldo is the star of Etsy’s holiday campaign, which delves into the mind of the children’s book character that debuted in 1987. Agency Orchard Creative is behind the ads that aim to make…People

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Walgreens’ Media Chief Calls TikTok Virality ‘All a Lie’

Walgreens’ media chief James Lerner does not trust what’s going viral on TikTok. “Can we trust what’s going viral on TikTok? Absolutely not. It’s all a lie. It’s all an illusion,” said Lerner, senior director of media strategy & planning at Walgreens. “It’s always somebody like me in the background saying, ‘I need just a…Walgreens’

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Gap’s Creator Choir Throws it Back to the ’90s With a Festive Janet Jackson Cover

Gap has been harking back to the ads of its 1990s and 2000s heydays throughout this year as it aims to recapture its cool, and its holiday spot is no exception. “Give Your Gift” assembles a cozy choir of musical creators and rising stars clad in Gap’s CashSoft “cashmere-like” sweaters, scarves, and knits. Together they…Gap

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NBCU Parent Comcast Explores Spinning Off Cable Networks

Outside of the record-setting Olympic Games revenue announced by NBCUniversal parent company Comcast during its third-quarter earnings, the company made news by announcing exploratory plans to spin off its cable networks into a new company. (ADWEEK) Flagship streaming service Peacock added 3 million subscribers to reach 36 million. (Deadline) Peacock grew its third-quarter revenue and…Outside

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OpenAI’s ChatGPT Search Goes Live, Taking On Google and Perplexity

On Thursday, OpenAI added an artificial-intelligence-powered search engine directly within its popular chatbot, ChatGPT. This move positions ChatGPT to compete with established tools like Google Search, Microsoft Bing, and San Francisco startup Perplexity. (ADWEEK) ChatGPT search offers up-to-the-minute sports scores, stock quotes, news, weather, and more, powered by real-time web search and partnerships with news…On

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2 Journalists Killed in Separate Incidents in Mexico Within 24 Hours

Two Mexican journalists were shot dead in less than 24 hours in western states, according to authorities, as the country faces a flare-up of violence in the region. (Reuters) Journalist Mauricio Solis of news page Minuto por Minuto was shot to death late Tuesday just moments after he conducted a sidewalk interview with the mayor…Two

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