Ciencias de la comunicación

The National Football League (NFL) and creative partner 72andSunny are teaming up again for the league’s Super Bowl 59 ad. The NFL didn’t provide details about the spot. 72andSunny has produced the League’s Super Bowl ads since 2019. The agency has also played a key role in its “helmets off” marketing strategy, which reveals player…The

HBO’s Emmy-winning series The White Lotus is returning for its third season, and brands want in to target fans of the hit show. On Dec. 16, HBO released the trailer for the highly anticipated third season of The White Lotus, which was created by Mike White. This season will star Leslie Bibb, Carrie Coon, Walton…HBO’s

On one side of the room, there’s a bare folding table with a few sad offerings: a solitary glass of milk and a nondescript plate of cookies. On the other, there’s an elaborate holiday display with Christmas trees, glowing candles, crystal goblets, and enough sweet treats to cause a diabetic coma. Which is more appealing?…On

KOLD anchor Ana Orsini has died. She was 28. “Last week, we lost a beloved member of our KOLD news team. Ana Orsini was our anchor, a leader of the morning team, and most importantly a great friend to so many at the station. I had the pleasure of working with her during the morning,”…KOLD

The holidays is a time to give, whether that’s a gift to a loved one or to a charitable effort. For agencies, in addition to being a nice gesture, a holiday card is another canvas to show off their wildest creative ideas to clients and the world. Many take their holiday ho ho hos to…The

Tools of the Trade is a feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of…Tools

Maria Rozman has been hired as senior director of News for Spectrum Noticias. Charter said Rozman will help shape the future of Spectrum’s Spanish language news programming. She joins Spectrum News from Telemundo Atlanta, where she served as the news director and also supported Telemundo stations in Alabama, Georgia, Tennessee, and South Carolina.Maria Rozman has

Amazon Web Services and poolside have announced a multi-year agreement to make poolside’s generatAmazon Web Services and poolside have announced a multi-year agreement to make poolside’s generat Read More

For Greg Hahn, co-founder and chief creative officer of Mischief @ No Fixed Address, the riskiest thing a brand can do is be “ignorable.” Mischief’s own brand of creativity has been hard to ignore the past few years. Producing brave work for clients, from Goldfish’s “Chilean Sea Bass” rebrand to Coors Light’s “Time Capsule” spot,…For

As the retail and commerce media industry grows, the space is ripe for new deals between retailers and publishers. In April, ADWEEK broke the news about Best Buy’s partnership with CNET, and some analysts see that deal as a preview of what’s to come. Through the deal, Best Buy and CNET combined their ad inventory…As