Ciencias de la comunicación

3 Things Brands Must Keep in Mind to Get Diwali Right

As 1 billion people worldwide get ready to celebrate Diwali, known as the festival of lights, brands are also looking to enter this cultural moment and capitalize on this holiday. Target is selling a wide range of Diwali items, including books, food, decorations and games. Costco is selling a 10-piece Diwali Diya set. Hallmark has…As […]

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Election Night 2024: Fox News Media Shares Its Coverage Plans

Fox News is going state of the art for its Election Night edition of Fox News: Democracy 2024. The network will debut immersive graphics technology in Studio M–its election coverage HQ in New York City–as well as several technological and design innovations. Anchors Bret Baier and Martha MacCallum will again lead the network’s extensive multiplatform…Fox

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Trump Sues CBS News for $10B Over Harris Interview

Former President Donald Trump filed a lawsuit against CBS News Thursday, alleging that the network engaged in election interference by doctoring a 60 Minutes interview with Vice President Kamala Harris, per a court filing. (Axios) Trump’s legal complaint was filed Thursday in federal court in the Northern District of Texas Amarillo division, a remote venue…Former

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The Economist—a British Publication—Endorses Harris

The Economist is taking advantage of the space vacated by U.S. news outlets including The Washington Post, the Los Angeles Times, and USA Today, and endorsing Harris in the 2024 presidential election. (Semafor) The Economist’s U.S. editor, John Prideaux, also defended the paper’s endorsement in an interview with Semafor published Wednesday. “We don’t think being…The

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World Series Hits 7-Year Ratings High With Dodgers Victory

The blockbuster World Series matchup of the Los Angeles Dodgers playing the New York Yankees gave Fox an expected ratings boost. Nielsen data showed that the five-game series, which concluded Wednesday with a Dodgers come-from-behind 7-6 win, averaged 15.8 million viewers. (LA Times / Hollywood Inc) This year’s series delivered the fourth-largest audience for Major…The

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Pursuing The Post

In the days since Jeff Bezos plunged The Washington Post into unprecedented turmoil by blocking the newspaper’s planned endorsement of Harris, certain media circles have been abuzz about the possibility that the Amazon billionaire might be willing to part ways with the broadsheet. (Status)In the days since Jeff Bezos plunged The Washington Post into unprecedented

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How Streaming Is Navigating Its Mature Era

Streaming has entered its mature era, according to industry experts. During ADWEEK’s Mediaweek conference on Wednesday, executives from Paramount Streaming, BritBox, and TelevisaUnivision agreed that streaming had reached its age of maturity, where the initial burst of growth is over, and now streamers are looking to monetize. Diana Pessin, chief marketing officer at Britbox International,…Streaming

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