Ciencias de la comunicación

The aspirations around experiential events have exploded in recent years. Activations used to be confined to physical spaces, and now entire worlds can be built in digital realms like Fortnite. And even physical events have reached ambitious new heights. Now in its sixth year, ADWEEK’s 2024 Experiential Award winners know how to dazzle with interactive…The

A few recent events have put private labels, also known as store brands, in a good position for the future. First, supply chain issues during the pandemic led to shortages among big-name brands, forcing many shoppers to give private label products they might have ignored in the past a try. Second, high rates of inflation…A

Agencies earn their reputations with brilliant creativity and the iconic brands they build. But the best agencies are also stable businesses with longstanding clients, not leaky buckets. They are workplaces that value their talent and seek to include diverse perspectives. They support important causes and foster a more sustainable industry. They set an example for…Agencies

The holidays have long been the time when American retailers look for a bit of extra help in their stores. Most of the short-term gigs are of the shelf-stocking and checkout nature. And that makes one recent ad that Macy’s posted to ZipRecruiter a standout. Requirements? “Always maintain a cheerful, upbeat demeanor,” “assist with crowd…The

Tensions have been flaring between publishers and AI companies over content usage in 2024, but some AI-backed startups have emerged to help reconcile these conflicts. From helping publishers navigate AI integration, set optimal prices for their content, and monetize more effectively when AI companies want to license their data, to striking deals with publishers and…Tensions

Being the director of intelligence for adtech watchdog group Check My Ads means a lot of heavy lifting for Arielle Garcia. She leads research and industry engagement for the nonprofit, “starting the conversations that no one else is really in a position to start.” Currently, that’s a deep dive into the motives and funding of…Being

In 2024, creators took center stage for marketers. Brands began to view them as more than just attention-grabbers. Creators helped develop products, drum up social media buzz, and drive sales. Companies realized that the key to success with influencers is to genuinely trust the creator, allowing them to steer the collaboration in a way that…In

Asian-fusion restaurant chain P.F. Chang’s has appointed Sonika Patel as its new chief marketing officer, it announced today (Dec. 17). As CMO, Patel fills a position that has been vacant since Tana Davila left in 2022. She will lead P.F. Chang’s global marketing strategy, executing a strategic vision around brand loyalty and customer engagement in…Asian-fusion

The cofounder of the digital publisher Ozy Media, Carlos Watson, was sentenced on Monday to nearly a decade in prison because of a bombshell revelation that he and his business partner, Samir Rao, had sought to defraud investors by lying about key financial information. Watson, who pleaded not guilty, disputed the charges, claiming that he…The