Ciencias de la comunicación

Editor’s note: In this article, ADWEEK deviated from its style of using “Latinx” due to the writer’s preference to use “Latin.” The creator economy is expected to nearly double over the next five years, growing from $250 billion today to an estimated $480 billion by 2027. Creators are now everywhere, in all forms. Cannes Lions,…Editor’s […]

Global adtech platform Equativ continued its growth trajectory with its acquisition of retail media platform Kamino Retail. The move strengthens Equativ’s capabilities in the retail media sector, which is projected to reach $166 billion by 2025, and builds upon its acquisition of Sharethrough in June, with that combination of supply-side platforms creating one of the…Global

Strength and cardio interval training workout provider Barry’s added some strength to its C-suite with the hiring of Jackie Lamping as chief marketing officer. At Barry’s, Lamping will develop and drive the company’s overall global marketing strategy, overseeing digital marketing efforts and in-studio community marketing initiatives. The company said the goal is for her to…Strength

Will it take a maximum effort for Ryan Reynolds to go public? MNTN, the connected TV advertising platform where Reynolds serves as chief creative officer, tapped Morgan Stanley to explore a potential initial public offering, Bloomberg reports. The IPO could take place as soon as early next year, according to Bloomberg, with ongoing discussions being…Will

As predicted, America’s Hispanic and Latinx footprint continues to grow rapidly. Hispanics now represent more than 20% of the U.S. population, and the U.S. Census Bureau estimates that around 1 in 4 Americans will be Hispanic by 2060. Yet, brands are slow to catch up, as the younger Latinx generation often feels like an afterthought…As

When faced with boredom, many people’s first reaction might be to turn to their phone. Dr Pepper, however, is prescribing a dose of weirdness to treat everyday monotony. A bizarre campaign, created by London agency Pablo, personifies Dr Pepper as a medical doctor with a soda can for a head. This doctor’s cure is to…When

CERT-In has recently issued Advisory CIAD-2024-0046, highlighting multiple high-severity vulnerabCERT-In has recently issued Advisory CIAD-2024-0046, highlighting multiple high-severity vulnerab Read More

The latest update to the Reeder app, version 2024.9.2, released on September 17, 2024, introducesThe latest update to the Reeder app, version 2024.9.2, released on September 17, 2024, introduces Read More

KRIV reporter Abigail Dye is alerting viewers that she has been the victim of an AI deep fake. Dye, who joined the Houston Fox owned station last year, posted a faked AI video of herself to Facebook with the warning, “This video is FAKE! The scammers are getting craftier every day. This is honestly super…KRIV

There are many influencer agencies that connect talent with brands, but few have had the continued success of BCL Entertainment, a talent production, events, and brand partnerships company that has helped improve campaigns by matching the best brands with star-level talent. BCL Entertainment is led by Bettie Levy, who didn’t set out initially to be…There