The Washington Post is paying to remind readers that it is still pretty tough on Trump. Like many news organizations, the Post pays a small amount each month to show articles in feeds on Facebook and other social media platforms. But Monday, the paper aggressively ramped up its paid advertising campaign, boosting dozens of articles…The […]
WaPo Pays to Boost Stories Critical of Trump as Subs Flee Read More »
Speaking about that charged moment with TVNewser at ADWEEK’s Mediaweek event Tuesday, Abby Phillip compared the experience of wrangling back control of the panel on CNN’s NewsNight to “trying to stop a bullfight in progress.” (TVNewser)Speaking about that charged moment with TVNewser at ADWEEK’s Mediaweek event Tuesday, Abby Phillip compared the experience of wrangling back
Abby Phillip Addresses Ryan Girdusky Controversy: ‘It Was a Racist Comment’ Read More »
Radio Krakow, a Polish radio station that launched a channel run almost entirely by artificial intelligence–including having AI presenters–decided to end the “experiment” after less than one week on the air following a backlash against the idea. (NFP)Radio Krakow, a Polish radio station that launched a channel run almost entirely by artificial intelligence–including having AI
Polish Broadcaster Shuts Down AI-Run Radio Station Following Backlash Read More »
We live in an increasingly noisy world. Social media platforms are swelling exponentially. Advertising spending growth is the highest it’s ever been; same with entertainment, driven in part by the streaming wars and competition from UGC on social media. Meanwhile, design and branding is recovering from a recent Gen Z-fueled maximalism trend that featured loud…We
In a Noisy World, Embrace Quiet Branding Read More »
On May 21, 2018, a fledging, direct-to-consumer soap brand called Dr. Squatch gambled $18,000 on a YouTube video. Starring comedian James Schrader, the three-minute spot was more of an explainer than an ad, and the writing was more manifesto than marketing. “Listen up! The soap you shower with? It’s sh*t,” barked Schrader, standing in front…On
How Dr. Squatch Got Dudes to Level Up From ‘Mamma’s Little Man’ Read More »
In the evolving landscape of digital design, the ability to measure the effectiveness and impactIn the evolving landscape of digital design, the ability to measure the effectiveness and impact Read More
How to measure ux and design impact with insights from Vitaly Friedman Read More »
The numbers $40.58 billion: Meta’s Q3 revenue, up 19% YoY, narrowly topping Wall Street’s $40.3 billion estimate. 96%: The portion of Meta’s Q3 revenue driven by ad sales. This is a slight dip from Q2, when advertising accounted for 97% of its $36.5 billion in total revenue. $15.69 billion: Net income, up 35% YoY, or…The
Meta Beats Revenue Expectations Amid AI Push, But Ad Sales Growth Slows Read More »
Attendees at ADWEEK’s Mediaweek event received news they could use on Monday. The dynamic CNN duo of NewsNight anchor Abby Phillip and chief media analyst Brian Stelter took the stage for a TVNewser-hosted panel exploring the past, present, and future of presidential election coverage on the major cable networks. The panel was a homecoming of…Attendees
Abby Phillip and Brian Stelter Talk Fox News and the ‘Subclipping Mafia’ at Mediaweek Read More »
After nearly 18 years at Pepsi, Todd Kaplan joined Kraft Heinz North America as chief marketing officer in July. He sat down with ADWEEK for video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom, to discuss the early stages of his career. His first job was at Hilton’s Waterfront Beach Resort in Huntington…After
Resume Rewind: Kraft CMO Todd Kaplan Reveals He Never Threw In the Towel Read More »
According to Gary Vaynerchuk, marketers should spend more time developing creative for social media. At ADWEEK’s Mediaweek event, Vaynerchuk, a serial entrepreneur and co-founder of the agency VaynerMedia, spoke with Jenny Rooney, Adweek’s chief brand and community officer. Vaynerchuk said that creative content plays a crucial role in driving reach and providing consumer insights. “I…According
Gary Vaynerchuk Thinks Brands Are Missing Out on Creative Built for Social Media Read More »
