Ciencias de la comunicación

For some people, the holidays can be the loneliest time of the year. For those who feel isolated,For some people, the holidays can be the loneliest time of the year. For those who feel isolated, Read More

Nexstar Media Group is planning on cutting roughly 2% of its total workforce. The reductions are mainly coming from the local stations. Deadline said the cut equates to about 260 employees. “Our broadcasting and sales divisions are streamlining their organizations to reduce our operating expenses and accelerate collaboration across the company,” said Nexstar. “While it…Nexstar

President-elect Donald Trump has named former Fox10 Phoenix anchor Kari Lake as the next Voice of America Director. “Kari was a beloved News Anchor in Arizona, which supported me by record margins, for over 20 years. Congratulations Kari!” Trump wrote on social media. “I am honored that President Trump has asked me to lead the…President-elect

For the third year in a row, American Family Insurance, in partnership with Time, is presenting its “Dreamer of the Year” award, recognizing an individual or organization that works tirelessly to protect, restore and champion dreams, while inspiring others to do the same. This year, three groups are being honored for their efforts in the…For

CNN will have a new home within Warner Bros. Discovery in 2025. The news network’s parent company announced a corporate restructure that will create two new operating divisions next year. Global Linear Networks will house the media giant’s numerous cable assets, including linear channels like CNN, TBS, and TruTV. Meanwhile, Streaming & Studios will encompass…CNN

Publicis Groupe chief executive (CEO) Arthur Sadoun has addressed Omnicom Group’s acquisition of Interpublic Group (IPG) in a video memo circulated to its 107,000-plus employees. In his speech, Sadoun cautioned staff not to get too comfortable being the world’s biggest holding group by revenues and predicted the deal would be “positive for the industry at…Publicis

Moana 2 has already hit $600 million at the global box office, and no one knows how far it’ll go. But before the film was breaking revenue records and joining Inside Out 2 to add to Disney/Pixar’s 2024 box office wins, Disney’s marketing was setting it up to make a big splash. The project started…Moana

WPP has named former IPG’s McCann Worldgroup head of AI Elav Horwitz as its new evp and global head of strategic partnerships and solutions. Horwitz brings nearly nine years of experience at McCann, where she served as evp, global head of applied innovation and generative AI, integrating AI into creative workflows, as well as working…WPP

ADWEEK previously reported that the streaming war was entering its messy era–and 2024 did not disappoint. This year saw Prime Video’s ad inventory shake up the TV upfront, streamers push further into sports–or try to in the case of Disney, Warner Bros. Discovery, and Fox’s joint venture, Venu–and free, ad-supported streamers such as Tubi continue…ADWEEK

Shopify is making a bigger bet on advertising. The ecommerce giant is making its two-year-old ad product, Shop Campaigns, available to all of its merchants in the U.S. and Canada. Shopify might be an ecommerce behemoth, but it’s still a smaller advertising player compared to Amazon. Ecommerce experts closely watch Shopify’s advertising moves to gauge…Shopify