Ciencias de la comunicación

From the Democratic National Convention in Chicago to MSNBC Live in Brooklyn, Joy Reid and Alex Wagner have been joined at the hip this election season. With mere days to go until America decides the Oval Office’s next occupant, the duo are headlining the live special Your Power, Your Vote, premiering tonight at 9 p.m….From […]

The role of the chief media officer is evolving, and marketing and media are only pieces of the job description. During a discussion at Mediaweek, three chief media leaders–Brad Feinberg, Molson Coors vp of media and digital; Shenen Reed, General Motors Global Chief Media Officer; and John Terrana, VaynerMedia Chief Media Officer–met for a discussion…The

This is TVNewser’s basic cable network ranker and cable news report for the week of October 21, 2024. With the presidential election two weeks away, the big three cable news networks focused on politics and were rewarded with high viewership. CNN, Fox News and MSNBC were all up in both measured categories across both dayparts….This

When Grammy-nominated artist and multi-platinum producer Ryan Leslie released his 2016 album MZRT, there were no billboards, bells, or whistles. Instead, he promoted it via an inbound SMS campaign, without a record label or intermediary. To do this, he used Superphone, a product powered by his platform Disruptive Multimedia. The product empowers artists and creators…When

Allergy medication isn’t always the most obvious product category to partner with one of streaming’s buzziest shows, acknowledged Amy Lanzi, CEO of Digitas North America, the media agency of Haleon-owned Flonase. “Allergy is hard and making allergy feel authentic and magical is pretty impossible to do,” Lanzi said on stage at Mediaweek in New York….Allergy

The presidential race between Vice President Kamala Harris and former President Donald Trump has dominated the news cycle since the summer, and October was no different. The one exception to the non-stop election cycle was the brief period last month when all eyes turned to Florida as Hurricane Milton barreled through the Sunshine State. As…The

Five major Ogilvy clients received golden tickets yesterday morning–but they won’t get them into Willy Wonka’s Chocolate Factory. Instead, the tickets promise entry into Ogilvyland: a satirical fossil fuel funfair dreamed up by activists at the climate campaign group Serious People. The hand-delivered package also included an “oilypop” and a letter to each company’s leaders,…Five

Ahead of details of the NBA’s new media deal recently coming out in unsealed court documents, Amazon was already revealing plans for the league’s 2024 Black Friday games and its new NBA studio. At ADWEEK’s Mediaweek event on Tuesday, Amazon head of U.S. video and live sports sales, Danielle Carney, announced that Amazon would have…Ahead

In an age where information overload is a common concern, the fear of missing out (FOMO) on imporIn an age where information overload is a common concern, the fear of missing out (FOMO) on impor Read More

Political campaigners have been spending billions on ads on streaming services, which promise to marry the persuasiveness of TV spots with the precision of digital targeting. What’s still missing from this winning combination is regulation. “The last time they passed a substantial law around campaign finance disclosure … was McCain-Feingold in 2002,” said Ian Vandewalker,…Political