Ciencias de la comunicación

3 Tactics Legacy Media Brands Are Using to Stay Relevant

Some say traditional media is dying, but legacy brands are finding ways to innovate and endure in an ever-shifting landscape. Leaders from Time, Essence, and Eater convened at ADWEEK’s Mediaweek in New York on Tuesday (Oct. 30) to share the strategies that are helping them grow, retain relevance, and reach new audiences. From reinventing print…Some […]

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Google’s Strong Earnings Indicate Its Search Dominance Is Going Nowhere

Google parent Alphabet reported strong earnings this quarter beating analyst expectations, with search advertising powering that growth along with AI-fueled search products. Google Search and other advertising revenue increased by 12% to $49.4 billion in Q3 2024. However, CEO Sundar Pichai and others did not specify on the call with analysts how much of that…Google

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Andrea Mitchell to Segue to New Role at NBCU

MSNBC’s Andrea Mitchell is moving from anchoring a daily show to a broader role with NBCUniversal News Group. The veteran journalist announced the move on Tuesday’s edition of Andrea Mitchell Reports, revealing that the shift will occur in January. (TVNewser) Mitchell, 77, has been hosting Andrea Mitchell Reports in the daytime lineup since 2008, longer…MSNBC’s

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Snap Beats Revenue and User Growth Estimates

Snap beat Wall Street expectations for both quarterly revenue and user growth Tuesday, as the parent company of messaging application Snapchat has been able to lure back some advertisers with better-performing ad features. (Reuters) Sales increased 15% to $1.37 billion in the period ended Sept. 30, Snap said Tuesday in a statement. The social media…Snap

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Former Chicago Anchor Brad Edwards Resurfaces with New Career

Former WBBM anchor Brad Edwards has a new career after leaving the Chicago CBS-owned television station. He told Axios that he was let go from the station and is leaving journalism to start a communications firm. “‘I’m a word nerd at heart, a sentence parser, and I’m driven by impact,” he wrote on Facebook. “Now,…Former

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Conservative Commentator Banned From CNN Following Bigoted on-Air Remark

It was a wild NewsNight for Abby Phillip Monday. The CNN anchor broke up a heated on-air verbal brawl after commentator Ryan Girdusky made a bigoted remark about fellow panelist Mehdi Hasan. (TVNewser) Girdusky was removed from a panel on CNN NewsNight after he told Hasan, “I hope your beeper doesn’t go off”–a reference to…It

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YouTube Ad Haul Powers Alphabet Q3 Results

Alphabet reported $88.3 billion in revenue, including $65.9 billion in its primary Google advertising business, compared with average analyst projections of $86.4 billion in total sales and $65.4 billion in ad revenue. (Forbes) The results showed that Alphabet’s popular online services, led by Google’s search engine and YouTube’s video platform, remained central pathways for marketers…Alphabet

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Netflix Names Nicolle Pangis as New VP of Advertising

Netflix found its new second-in-command for advertising. The company named Nicolle Pangis vice presdient of advertising Tuesday, with the executive overseeing the U.S. and Canada. (ADWEEK) She will report to Netflix president of advertising Amy Reinhard, who has been building up Netflix’s ad business since taking over the division one year ago. Peter Naylor, who…Netflix

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WRAL Concert Raises Over $1 Million for Hurricane Helene Relief

The Music for the Mountains concert put on in part by Raleigh, N.C. NBC affiliate WRAL to help those affected by Hurricane Helene raised over $1 million as of Sunday night. The show was presented by Band Together and Lincoln Theatre in partnership with WRAL and Red Hat Amphitheater, Proceeds will directly benefit the Community…The

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