Ciencias de la comunicación

The closing days of the presidential election are upon us, but the deadlocked race between Vice President Kamala Harris and former President Donald Trump doesn’t seem to be piquing viewer interest in the evening newscasts. The week of Oct. 21 saw a mixed bag of ratings results for the three broadcast networks. On the positive…The […]

Swedish buy-now-pay-later company Klarna has launched nearly 30 topical marketing campaigns this year entirely created by generative AI, using the technology to generate ideas, write copy, and create images. While much has been said about AI tools boosting efficiency, the firm is also finding these campaigns are more effective. These campaigns, often tied to events…Swedish

Netflix has found its new second-in-command for advertising. Today, the company named Nicolle Pangis as its vp of advertising, with the executive overseeing the U.S. and Canada. Pangis will report to Amy Reinhard, president of advertising. “I am so excited Nicolle is joining Netflix,” Reinhard said in a statement. “She has a great reputation within…Netflix

MSNBC’s Andrea Mitchell is moving from anchoring a daily show to a broader role with NBCUniversal News Group. The veteran journalist announced the move on Tuesday’s edition of Andrea Mitchell Reports, revealing that the shift will occur in January. “After sixteen years of being in the anchor chair every day, I want time to do…MSNBC’s

Adtech startup Stic, which is VC funded, wants to turn your vehicle into a billboard on wheels. The company, founded by 21-year-old Adam Cohen in 2023, announced its launch on Oct. 29 at ADWEEK’s Mediaweek event in New York. Through an app, car owners can sign up to receive removable ads from select brands, which…Adtech

Epic Games has filed a court case against Google and Samsung, accusing them of colluding to blockEpic Games has filed a court case against Google and Samsung, accusing them of colluding to block Read More

After four years of sponsoring the NBA and WNBA, DoorDash kicked off the 2024-2025 season by celebrating the sport with the help of a hip-hop legend. Hip-hop artist Kurtis Blow released “Basketball” in 1984, rapping about the sport’s biggest stars and its cultural impact in a video featuring cheerleaders, nunchuck fights, and neon graphics. In…After

With a combative presidential election just a week away and the country arguably the most divided it’s been since the Vietnam era, it’s no surprise that media outlets (this publication included) have reported a retreat from diversity and inclusion initiatives. Corporate promises to get serious about DEI–made in the wake of George Floyd’s murder and…With

Fashion inspiration comes from old photos, a carnival, and a chandelier in a new brand platform from online retailer Asos that targets shoppers who are less influenced by what’s being worn by models and celebrities. “Inspired By” speaks to a growing trend of people seeking style inspiration from beyond traditional fashion sources like runways. The…Fashion

Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair…Tools