Ciencias de la comunicación

ABC World News Tonight remained America’s most-watched newscast.ABC World News Tonight remained America’s most-watched newscast. Read More

The retail giant intends to buy adtech startup Vibe.co.The retail giant intends to buy adtech startup Vibe.co. Read More

The debut is part of a new paid membership program from the Apartment Therapy brand, part of a push to monetize its most engaged audience.The debut is part of a new paid membership program from the Apartment Therapy brand, part of a push to monetize its most engaged audience. Read More

The marketing cloud company is eyeing a transition from adtech vendor to AI infrastructure player.The marketing cloud company is eyeing a transition from adtech vendor to AI infrastructure player. Read More

Manufacturers have spent years trying to make warehouses of data behave like a single source of truth. They wrote custom connectors, maintained brittle API chains, and paid the tax every time a schema shifted or a vendor upgraded. Model Context Protocol, or MCP, is the first credible exit ramp fromManufacturers have spent years trying to

A new tool helps marketers appear in AI-driven recommendations.A new tool helps marketers appear in AI-driven recommendations. Read More

The sales bonanza has surpassed Black Friday in size but was challenging for brands this year.The sales bonanza has surpassed Black Friday in size but was challenging for brands this year. Read More

For its first Super Bowl ad in 2025, Instacart recruited brand mascots like the Pillsbury Doughboy, Chester Cheetah, and the Jolly Green Giant to help bring its message to the […]For its first Super Bowl ad in 2025, Instacart recruited brand mascots like the Pillsbury Doughboy, Chester Cheetah, and the Jolly Green Giant to help

At Cannes Lions, the company unveiled a performance-to-creative feedback loop tool.At Cannes Lions, the company unveiled a performance-to-creative feedback loop tool. Read More