Ciencias de la comunicación

I was head of sales for independent adtech company MediaMath until 2019, during which time the company was considered a top player in the space. Our tech was licensed by big brands and premier agency holding companies in major media markets globally. Though I remain proud of MediaMath’s growth, I believed it was always bounded…I […]

BBDO New York chief creative officer Matt MacDonald is leaving the agency, ADWEEK has learned. A BBDO spokesperson confirmed his departure and said MacDonald had a “great opportunity he couldn’t turn down.” It is not clear what his next move is. MacDonald took on the role at BBDO NY in April 2022, after being promoted…BBDO

Brian Williams has a date with Amazon on Election Night. The former NBC News anchor is headlining the company’s first foray into the TV news space–a live special that will stream globally on Prime Video and will be free to watch for all Amazon customers. With less than two weeks to go until America goes…Brian

This week brought plenty of changes in the agency world, with shops from Cincinnati to New York and London welcoming new employees. Brandwatch Social media intelligence provider Brandwatch announced a host of leadership changes. Channing Ferrer was promoted to global president, from chief business officer. Drift senior vice president Matt Tippets joined Brandwatch as chief…This

StegX, a platform for tokenized real estate investments, has announced a strategic partnership wiStegX, a platform for tokenized real estate investments, has announced a strategic partnership wi Read More

Startup Lithuania and GameBCN are inviting studios to apply for funding and investment of up to aStartup Lithuania and GameBCN are inviting studios to apply for funding and investment of up to a Read More

Happy Friday to all who celebrate! In this week’s edition of stories we didn’t write up for one reason or another, we see former CBS Newser Jeff Glor may be heading to Buffalo, while an anchor who broke through racial barriers in the Deep South has died. Let’s tell stories.: Former CBS Evening News anchor…Happy

According to Sarah Kennedy, vp of global demand and growth marketing at Google Cloud, “we are in the middle of a revolution” when it comes to the possibilities of AI in marketing. But as corporate AI usage grows, so too have the concerns of customers and clients who are hesitant to trust entities’ automated systems…According

Doug Lezette has been named the new news director at Providence, Rhode Island NBC affiliate WJAR. Lezette has been the assistant news director since 2011. He’s worked as a news director in Springfield, Massachusetts, and several years ago he was an anchor and reporter in Albany, New York. He started his career in 1987. “I’m…Doug