Ciencias de la comunicación

WLS anchor Judy Hsu is OK after she was hit by a foul ball during batting practice before the game first game of the professional men’s baseball World Series game between the New York Yankees and the Los Angeles Dodgers. The Chicago ABC owned station said Hsu “is okay and was checked out by a…WLS […]

WLOX anchor David “Dave” Elliott said he was fired Friday morning because of his political posts on X, formerly known as Twitter. “I’m no longer at WLOX as of 10-25-24,” Elliott wrote on his Facebook page. “The corporation doesn’t like my political views.” The view in question was expressed on X in a video that…WLOX

Secondhand marketplace ThredUp’s recent generative AI tools–including visual search and chatbot Style Chat, both launched in August–are driving more visits and revisits to the app. While there, people using these AI features are more likely to make a purchase, the company dished at Shoptalk Chicago 2024 last week. Visual Search lets people snap an item…Secondhand

What makes you look at Molly Baz’s latest campaign for Bobbie? Breasts? Breastfeeding? Formula feeding is very, very normal. But it is still not normalized. There’s a stigma that exists within the parenting community, particularly for mothers who, to an outsider’s eyes, appear to have the option to breastfeed. My hot take: Brands owe us…What

Averi AI has emerged from stealth mode, raising $2 million in pre-seed funding. The firm–which has an initial valuation of $8 million–combines automating time-consuming marketing tasks, like planning a marketing calendar, researching competitors, and organizing a budget, with human experience by connecting brands to a vetted network of U.S.-based marketing specialists. For instance, the AI…Averi

Google has been pitching advertisers on a new AI-powered search tool, called Search Bidding Exploration, which aims to find new pockets of valuable traffic. It does this by identifying lower-traffic queries within search that actually drive conversions, according to documents seen by ADWEEK. Low-traffic queries are when someone types in a less popular search query….Google

Top of the Ticker: Two major American newspapers–The Washington Post and The Los Angeles Times–have chosen not to issue a presidential endorsement, reportedly at the behest of their billionaire owners, Jeff Bezos and Patrick Soon-Shiong, respectively. It’s the first time in almost 40 years that the Post has declined to endorse a candidate. The decision…Top

Brendan Gahan wanted to work in advertising when he was a kid. The co-founder and CEO of LinkedIn influencer marketing agency Creator Authority–featured in the latest episode of video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom–had an uncle who was a creative director at Wieden+Kennedy. Gahan’s first job was at a Sweet…Brendan

Top of the Ticker: CBS News’ senior vice president of talent strategy Alison Pepper announced that she will depart the network once the presidential election cycle concludes. Pepper–who has been with the network since 2021–cited the “seismic shits” at CBS as impacting her decision. That’s likely a reference to the network’s parent company Paramount Global,…Top