Ciencias de la comunicación

P&G’s Marc Pritchard: Great Advertising Finds Inspiration in Everyday Moments

Diapers, laundry, soap, toothpaste, body wash, and toilet paper may not be the first products people turn to for inspiration, but according to Procter & Gamble (P&G) chief brand officer Marc Pritchard, such ordinary things can hold creative opportunities. “Everyday moments are full of inspiration potential,” Pritchard said during his presentation at the ANA Masters…Diapers, […]

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Fox Announces Major Ad Sales Restructure

Fox wants to reimagine its ad sales approach. Today, Jeff Collins, Fox’s president of advertising, sales, marketing, and brand partnerships, announced the company is implementing a strategic ad sales team restructure to strengthen its advertiser relationships and drive innovation. “The new structure reimagines a modern-day sales organization,” Collins said in a statement. “It’s designed to…Fox

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Week of October 14 Cable News Ratings: News Programming is No Match for Sports

This is TVNewser’s basic cable network ranker and cable news report for the week of October 14, 2024. Fox News’ Bret Baier’s interview with Vice President Kamala Harris was no match for an active sports week that included NFL, college football, and the baseball post-season. Sports-heavy networks like TBS, ESPN, and FS1 all saw a…This

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VML Reshuffles Design Capabilities Under Brand Studio Offering

Creative network VML is formally opening the doors to Brand Studio at VML, a single destination for all of its brand design, positioning and identity services, it shared with ADWEEK exclusively. Robb Smigielski, a 17-year VML veteran and chief design officer for North America, will lead the North American operations of Brand Design at VML….Creative

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Grubhub Enters the Ad Game, Taking on Uber Eats and DoorDash

Food-delivery platform Grubhub is launching an ads business. The company is pitching ad products to its core restaurant merchants to acquire new diners and drive repeat sales. The company is partnering with adtech firm Koddi to power ads on its website. Ads will appear when people search for specific cuisines or when people are searching…Food-delivery

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