The digital media firm Remezcla Media Group partnered with the National Football League Wednesday in a bid to help the league grow its Hispanic fan base and sponsorship offerings. The tie-up is the latest in a series of efforts from the NFL to expand its viewership by tapping into new markets and demographics, a particular…The […]
Remezcla and The NFL Partner to Boost the League’s Hispanic Reach Read More »
As the period underwear category continues to grow, Hanes aims to make the menstrual product more accessible with a no-nonsense ad campaign. “Comfort, Period” addresses misconceptions about period underwear and comes two years after Hanes launched its first range of the product. It is the first work for the brand from Special U.S., which won…As
Hanes’ ‘Plain and Simple’ Ads Bring Period Underwear to the Mainstream Read More »
The owner of the Los Angeles Times blocked the paper from endorsing a candidate for president this year. The paper’s editorial board–which has endorsed Democratic candidates in every presidential race since it first endorsed then-Sen. Barack Obama (D-Ill.) in 2008–was preparing to do so once again this election. (Semafor) This marks the second instance of…The
LA Times’ Billionaire Owner Blocks Paper’s Planned Endorsement in Presidential Race Read More »
The numbers WPP reports third-quarter growth of 0.5% in like-for-like organic revenue, while less pass-through costs decreased by 2.6% to $3.5 billion (GBP2.7 billion). Its performance trails Publicis and Omnicom, which reported 5.8% and 6.5% organic revenue growth last week for the quarter, respectively. Interpublic Group saw a 2.9% decline in third-quarter net revenue. The…The
WPP Returns to Organic Growth, Forecasts ‘Tough’ Quarter Ahead Read More »
For Alia Kemet, chief marketing officer (CMO) of Shipt, sponsoring and participating in Blackweek was a no-brainer. Kemet, who is on Blackweek’s steering committee and spoke at the event last week, said the conference speaks to Shipt’s values. “It’s really important to us, as a company, to think about all people from all walks of…For
How Shipt CMO Alia Kemet is Doubling Down on DEI Read More »
Brands looking to connect with Gen Z often don’t know how to connect with them. Talent agency giant United Talent Agency hopes to change that. In February, UTA acquired Gen Z consulting firm JUV Consulting for an undisclosed amount to form a practice called Next Gen focused on helping marketers reach younger consumers. This week,…Brands
8 Months After Acquiring JUV Consulting, UTA Is Pitching Brands on How to Reach Gen Z Read More »
For the fourth week in a row, ABC News’ Good Morning America remained America’s No. 1 morning show in total viewers. GMA continued to build on its lead over NBC News’ Today with 166,000 total viewers separating the two morning shows for the week of October 14. Despite that piece of good news, all three…For
“We’re not saving lives,” Michael Sugar, film producer and founder and CEO of Sugar23, said in the latest installment of video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom. “We’re making movies and TV shows, and we need to enjoy it more.” Sugar’s dream job as a kid was to be a film…”We’re
Resume Rewind: Michael Sugar Reveals the Movie That Motivated Him to Pursue Producing Read More »
In this episode of the Brave Commerce podcast, hosts Rachel Tipograph and Sarah Hofstetter sit down with Michael Kassan, founder and CEO of 3C Ventures, to discuss his dynamic career in the commerce industry. Kassan shares the thought process behind launching 3C Ventures, a company focused on the 3 C’s–consulting, convening, and co-investing. He explains…In
Sparking Opportunity in Commerce With Michael Kassan Read More »
Many years from now, a group of Brazilians will find themselves at a celebration, dancing with the kind of joy only truly happy souls can experience. The music will flow with a cadence that beckons everyone to celebrate the things worth celebrating. Then, a song by Brazilian musician Jorge Ben Jor will begin to play….Many
Why No Marketer Will Come Close to Washington Olivetto’s Legacy Read More »
