Ciencias de la comunicación

In recent years, the marketing landscape has been dominated by large-scale, expensive campaigns designed to capture consumer attention. From the ubiquitous pink of the Barbie movie to the pervasive green of Wicked, these mega-marketing efforts raise a critical question: When does a campaign cross the line from excitement to exhaustion? Since debuting in theaters last…In

The latest diversity, equity, and inclusion domino to fall is also the largest, as retail colossus Walmart confirmed that it is scaling back or eliminating related initiatives, including no longer using the term DEI in official communications, reviewing grants to Pride events, and not renewing the racial equity center commitments. Anti-DEI activist Robby Starbuck claimed…The

Kaitlan Collins is returning to Washington, D.C., to be CNN’s chief White House correspondent for President-elect Donald Trump’s second term. CNN CEO and Chairman Mark Thompson announced Collins’ expanded role on Tuesday during the network’s morning editorial call. He noted that she will continue to anchor her primetime show, The Source with Kaitlan Collins. “Kaitlan…Kaitlan

Tricentis announced the expansion of its test management and analytics platform, Tricentis qTest,Tricentis announced the expansion of its test management and analytics platform, Tricentis qTest, Read More

ABBYY previewed a suite of new innovative capabilities for purpose-built AI that empower businessABBYY previewed a suite of new innovative capabilities for purpose-built AI that empower business Read More

The internet has lost its collective mind–admittedly, it doesn’t take much–over a Netflix rom-com called Hot Frosty, which makes this particular piece of silly-sappy entertainment ripe for parody. Enter the king of snark Ryan Reynolds, who’s also a veteran advertising creative and a shameless promoter of his brand portfolio. Given the means, motive, and opportunity,…The

KTRK evening anchor Mayra Moreno is defending how she pronounces Spanish named during English language broadcasts. “Why must you pronounce Hispanic sounding names with a Hispanic accent?” a viewer who claimed to be a former White House writer from 1989-1990. “You are not in a Spanish-speaking country so stop trying to pretend that you are….KTRK

WSB anchor Justin Farmer said he is changing careers after 17 years at the Atlanta ABC affiliate. Farmer anchors Channel 2 Action News at 4 and 6 p.m. He plans to work in the financial industry. “I’ve been an active investor for a long time and I’m turning that passion into a profession in leading…WSB

Tools of the Trade is a feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of…Tools

With the holiday shopping season underway, analysts are looking to Walmart and Target for signs of what’s to come. So far, the messages have been mixed. Walmart reported sales at U.S. stores increased 5.3% during Q3, signaling confident customers and a strong economy. Target, however, had a disappointing third quarter, suggesting consumers are pulling back…With