Ciencias de la comunicación

Independence Pet Holdings (IPH) which manages 15 brands in North America across pet insurance, pet education, and lost pet recovery, has brought Jared Vestal on board to be its first-ever chief customer and marketing officer. Vestal joins the Felix owner from Geico, where he was vp, of growth and journey marketing for nearly two years….Independence

Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair…Tools

Separating Google from its popular browser Chrome–it should go without saying–will have repercussions on the ad industry. The Department of Justice requested a federal judge order Google to sell off Chrome, following the antitrust trial where the judge ruled that Google violated antitrust laws by maintaining an illegal monopoly with its search engine. Bloomberg, which…Separating

Gap is trying to stay relevant with Gen Z. In May, Fabiola Torres was hired as Gap’s first global CMO in two years. She’s a former Pepsi marketing exec tasked with turning around Gap’s sales and re-establishing the strong tie to culture that Gap had in the ’90s. Much of the marketing strategy focuses on…Gap

WWAY anchor Donna Gregory died on Tuesday after a battle with Stage 4 lung cancer. Gregory was diagnosed in early April. “Donna confronted her illness with grace and determination, undergoing immunotherapy and chemotherapy while remaining a beacon of hope and inspiration,” the Wilmington, N.C. ABC and CBS station wrote on its website. “Her death leaves…WWAY

Daniel Ramirez has joined Telemundo Las Vegas (KBLR), part of Telemundo Station Group, as a multimedia journalist. He made his on-air on Monday. Ramirez joins KBLR after working for Telemundo 33 Sacramento and Telemundo 51 Fresno’s Noticiero Telemundo California. He joined both Telemundo-owned stations in 2022 after working as a multi-media reporter and producer for…Daniel

Rise New York & Partners, an independent creative agency, has acquired Spaces&Creatures, an experiential studio. Renamed Artlab by Rise, the acquisition expands Rise’s capabilities in creative technology and artistic innovation. Space&Creatures was formerly part of FlagCX, a company that was previously owned by IPG, and the new entity will move its operations to New York…Rise

Warner Bros. Discovery is looking to Max-imize its shoppable ads with new AI-powered formats. Ahead of Black Friday, Warner Bros. Discovery Advertising Sales is announcing two new ad solutions for shoppable, including Moments and Shop with Max, which work in unison to create a more seamless ad experience. According to the company, the new formats…Warner

For years–especially in the last four–we’ve watched brands expand marketing efforts holistically and prioritize voices of color through organic and paid media placements. However, a continuously overlooked medium for major brands and advertisers is Black culture-focused tentpole events. As a regular attendee at such events as Essence Festival, CurlyCon, or CultureCon, to name a few,…For

Ford enlisted adventure YouTuber Lexie Limitless, the youngest person to visit every country in the world, to circumnavigate the globe in an electric Ford Explorer and chronicle the journey in a Prime Video docuseries. Charge Around the Globe, created by agency Wieden+Kennedy London, marks Ford’s entry into the growing crowd of brands using entertainment as…Ford