Ciencias de la comunicación

When ESPN has both a Formula 1 race and Texas football in Austin on the same weekend, it’s hard to blame the network for encouraging partners to drift into each other’s lanes. Under the “Texas Takeover” banner, ESPN is hosting a college football matchup between the No. 1-ranked Texas Longhorns and No. 5 Georgia Bulldogs…When […]

The first of Universal Pictures’ two-film adaptation of Tony Award-winning musical Wicked opens in theaters Nov. 22, but fans of Elphaba and Glinda don’t have to wait until then for swag from the movie thanks to a partnership between Universal Products & Experiences and Target. The retail giant will kick off a national marketing campaign…The

The gamble paid off for Vice President Kamala Harris. The Democratic presidential candidate’s contentious Wednesday evening interview on Fox News returned nice dividends from a ratings perspective. According to final numbers from Nielsen Media Research, 7.8 million total viewers and 1.126 million views in the advertiser-coveted Adults 25-54 demo viewers tuned in to see Harris…The

The numbers 5 million — The number of subscribers Netflix added in Q3, beating Wall Street’s expectations. 282.7 million — Netflix’s total global subscribers. $9.83 billion — The streaming giant’s Q3 revenue, up 15% year-over-year. The company’s operating margin was 30% compared with 22% from last year. 150% — The increase in ad sales commitments…The

Prime Election Day: Amazon’s Prime Video has thrown its hat into election night coverage as the streaming service officially announced its one-night special Election Night with Brian Williams on Nov. 5, beginning at 5 p.m. ET. The special is billed as one that will deliver election results and analysis to Amazon customers. Williams, who last…Prime

“God, it is insane that I have a career,” Alexis Ohanian joked with ADWEEK for the initial installment of video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom. “It is borderline nuts.” Ohanian is known to most as co-founder of Reddit, founder of venture capital firm Seven Seven Six, founder of big-bucks women’s…”God,

Republican presidential candidate former President Donald Trump took to the stage to hear from Latino voters during Univision’s town hall on Wednesday night. The town hall aired nearly a week after one featuring Democratic presidential candidate Kamala Harris. Trump’s town hall was pushed back a week due to coverage of Hurricane Milton on Wednesday, Oct….Republican

A 30-second Geico ad called “Horror Movie” needed to look like the real Hollywood slasher franchises it was parodying, with attractive stars, desolate setting, high stakes, and slick production values. And its villain–a prototypical axe murderer–had to speak volumes without a single word of dialogue. It wasn’t until the final moments of filming–and the final…A

Fentanyl-related deaths in Kansas City, Mo., are up by an alarming 1,190% over the past five years. To raise awareness of the epidemic, the city and its local United Way chapter teamed up with independent agency BarkleyOKRP on an artificial-intelligence-powered campaign. The campaign, “Unfinished Legacies,” uses AI and deepfake technology to re-create the images, voices…Fentanyl-related

Democratic presidential candidate Vice President Kamala Harris sat down for her first-ever formal interview with Fox News on Thursday. The interview conducted by Special Report anchor Bret Baier was pre-recorded but aired in its entirety during the 6 p.m. hour. The contentious interview lasted over 25 minutes, with questions revolving around many of the talking…Democratic