Ciencias de la comunicación

While Charlie Brown will likely get a rock in his bag, as he has every year since the 1966 debut of Halloween special “It’s the Great Pumpkin,” several agencies received treats this week in the form of new clients and partnerships. BarkleyOKRP Independent BarkleyOKRP was named agency of record for global aviation company Signature Aviation….While […]

While large language models (LLMs) like GPT-3.5 and GPT-4 have made incredible advancements in nWhile large language models (LLMs) like GPT-3.5 and GPT-4 have made incredible advancements in n Read More

InterLnkd has teamed up with PLAY airlines to launch the carrier’s new pre-travel shopping platfoInterLnkd has teamed up with PLAY airlines to launch the carrier’s new pre-travel shopping platfo Read More

A three-decade run has come to an end at AKQA Group, as parent company WPP revealed the resignation of CEO Ajaz Ahmed. Ahmed founded the innovation agency in 1994. AKQA was acquired by WPP in 2012 and placed alongside sister agency Grey within the AKQA Group in 2020. WPP said it will reveal its plans…A

Milwaukee ABC affiliate WISN has announced a new weekday evening anchor lineup that starts November 11, 2024. Blake Eason will be the co-anchor of the station’s 5 and 10 p.m. newscasts, alongside current WISN 12 co-anchors Kristin Pierce and Diana Gutierrez. “Blake is an accomplished journalist and talented storyteller with a wide breadth of experience…Milwaukee

Generational marketing is dead and rather irrelevant in modern marketing. Clinging to these outdated segments is not just lazy–it’s inefficient, inaccurate, and can be dangerous. Simple logic led to these labels: People born within a certain timeframe would share common experiences and, therefore, behaviors and preferences. However, this approach is increasingly problematic and oversimplifies the…Generational

Longtime Detroit anchor Devin Scillian is leaving Detroit NBC affiliate WDIV in December. “Some news now tonight of a more personal nature,” he told viewers. “I’ve decided it’s time to move on to the next chapter of what’s been a most enjoyable and gratifying book.” “Part of getting older is, of course, asking, ‘Where has…Longtime