Ciencias de la comunicación

Symone Woolridge has joined Minneapolis Fox-owned station KMSP as evening news anchor. Starting in December, she’ll co-anchor the Fox 9 at 5 p.m. newscast alongside Kelcey Carlson, the Fox 9 at 5:30 with Amy Hockert, as well as the Fox 9 at 6:30 newscast with Tim Blotz. “Symone will make the perfect addition to our…Symone

Norwegian soccer player Erling Haaland is no ordinary athlete. Beats by Dre enlisted the star footballer for a new spot called “Ordinary is for everyone else,” highlighting Haaland’s knack for unique training methods and his affinity for nature. Created by Uncommon Creative Studio, the ad sees the footballer using various Beats by Dre devices, like…Norwegian

Is getting into smart TV OS a smart move for The Trade Desk? Today, ad tech platform The Trade Desk announced that it has developed Ventura, a new streaming TV operating system (OS). Additionally, it will partner with smart TV original equipment manufacturers (OEMs) and other streaming TV aggregators to launch the OS as early…Is

Last week, Sweetgreen’s newly unveiled Kale Camo Hoodie hit my social feed. My first reaction was: “What a clever way to super-serve mega fans.” The company proudly heralded the idea in a press release and touted the new merch on social media just before the holidays. An hour later, another post hit my feed. Apparel…Last

It’s official. Comcast will spin off its cable network channels, the company confirmed on Wednesday. The networks being spun off into a new company include USA Network, CNBC, MSNBC, E!, SYFY, and the Golf Channel. The split also includes Fandango and Rotten Tomatoes, GolfNow, and Sports Engine, according to a company memo sent from Comcast…It’s

The increase in AI-spun made for advertising sites is making it harder for buyers to ensure their ads show up in quality environments, especially when using AI-powered media buying tools like Google’s Performance Max, according to four sources. One ecommerce brand found that, for one recent campaign, between 30% and 40% of its Pmax display…The

Initially, Coca-Cola’s AI-powered remake of its 1995 commercial, “Holidays Are Coming,” seemed to be well received. System1, which tests emotional responses to ads, found an “overwhelmingly positive” consumer response to the AI-generated campaign, according to svp of partnerships Andrew Tindall. The ad received a perfect 5.9 score from System1 in both the U.S. and U.K….Initially,

This is TVNewser’s basic cable network ranker and cable news report for the week of Nov. 11, 2024. The viewership wave that followed President-elect Donald Trump’s Election Night victory greatly benefited Fox News as the network crested to ratings high. And viewers have continued to stay tuned to Fox News as the new administration takes…This

Comcast to MSNBC: It’s not us, it’s you. NBCUniversal News Group’s parent company unveiled an ambitious plan on Wednesday that would spin many of its struggling cable networks off into a separate company that’s currently being called, appropriately enough, SpinCo. CNBC, Syfy, E!, and the USA Network are among the channels joining MSNBC in this…Comcast

Aesia Toliver has been named weekday evening co-anchor at Norfolk, Virginia NBC affiliate WAVY. She was the weekday morning news co-anchor at WAVY. “It’s been such an honor and joy waking up Hampton Roads every morning but I’m moving to a new shift at @wavynews10 – one where I get to sleep in a bit!”…Aesia