Ciencias de la comunicación

TNT to Air 3-on-3 Women’s Basketball League Unrivaled

Unrivaled, the new three-on-three basketball league co-founded by Women’s National Basketball Association stars Napheesa Collier and Breanna Stewart, has a TV rights deal. It reached a multiyear deal with TNT Sports, and the league will have its games broadcast on TNT and TruTV and streamed on Max, the network announced Wednesday. (The Athletic) Six teams…Unrivaled, […]

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Week of Oct. 7 Ratings: Cable News, Morning Shows, Evening Newscasts

The extreme weather event that was Hurricane Milton could not match the draw of a vice presidential debate. Unlike the morning and evening news broadcasts, the three major cable networks all experienced week-to-week declines in total viewers and the adults 25-through-54 demographic during primetime. (TVNewser) ABC News’ Good Morning America widened its total viewer gap…The

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NBCUniversal to Stream Local Sports on Peacock, in Bid for Cord-Cutters

Boston Celtics and Philadelphia Phillies fans will soon be able to watch their teams’ games on NBCUniversal’s Peacock streaming service. The entertainment company plans to add its regional sports channels to Peacock as soon as early 2025, according to people familiar with the plans. (WSJ) The four NBC Sports networks that will be added have…Boston

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Eater, Finally, Launches an App

Vox Media publisher Eater launched its first mobile application Wednesday, adding another surface area to the rapidly expanding universe of the nearly 20-year-old publisher. (ADWEEK)Vox Media publisher Eater launched its first mobile application Wednesday, adding another surface area to the rapidly expanding universe of the nearly 20-year-old publisher. (ADWEEK) Read More

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How Oklahoma Sports Website Sellout Crowd Went From Anticipated Startup to Heartbreaking Disaster in 8 Months

The promise of hope came through the endorphin-boosting rush of modern-day correspondence–Twitter direct messages, Facebook Messenger–with no hint of the pain and disappointment to come. (Poynter)The promise of hope came through the endorphin-boosting rush of modern-day correspondence–Twitter direct messages, Facebook Messenger–with no hint of the pain and disappointment to come. (Poynter) Read More

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Data Overload: Why Marketers Need to Focus on Data Quality, Not Quantity

The epiphany of the 2010s technological era was that people are streams of data. Likes, dislikes, families, friends, hobbies, jobs–everything that makes up a full life is just data awaiting capture, now amenable to all kinds of sophisticated techniques to maximize the likelihood of a desired action. In 2024, it’s rare that a corporation isn’t…The

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How Emma Grede Builds Product-Based Brands for Celebrities 

Emma Grede wants to build brands that solve problems. Part of her business savviness comes from her ties with celebrity-based brands. She is the CEO of Good American, an inclusive fashion brand she co-founded with Khloe Kardashian. She is also a founding partner of Kim Kardashian-backed Skims and co-founder of Kris Kardashian’s Safely. The celebrity…Emma

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News Email Startup 1440 Hits 4 Million Subscribers and Launches First Web Product

The independent news publisher 1440 said that it surpassed four million free subscribers on Oct. 17 and unveiled its first web product, a series of evergreen landing pages called 1440 Topics. The newsletter curates news coverage from across a variety of topics like politics, business, and science and is on track to record its third…The

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