Ciencias de la comunicación

Welcome to Big Ideas, ADWEEK’s semi-regular series in which we talk to the industry’s top creative minds. Javier Campopiano is obsessed with the truth. Campopiano, who joined McCann Worldgroup and McCann as global chief creative officer a little over a year ago, says he was drawn to one of advertising’s most well-known agencies for its…Welcome

Marketing experience company Quad/Graphics (Quad), which counts agencies Rise and Betty among its network, has brought on strategy veteran Tim Maleeny as chief client strategy and integration officer. The appointment builds on the Midwest-based company’s transformation from a legacy printer to a marketing experience (MX) company. Maleeny will lead Quad’s efforts to attract and secure…Marketing

Jan Wade will retire as the president and general manager of WISN, Hearst Television’s ABC affiliate in Milwaukee, Wisconsin, at the end of this year. Wade joined WISN in 2007. “Leveraging her deep industry experience, Jan has led WISN to a consistent level of excellence and quality in all facets of the organization while further…Jan

The music and streetwear publisher Complex launched a curated shopping platform called Complex Shop on Wednesday, part of a broader bid from the media company to expand its burgeoning commerce business. The platform will live both as a distinct hub on the Complex website and integrate into editorial content, according to chief executive officer Aaron…The

As a typical millennial, I was an early adopter of Facebook–back when it required a college email. I uploaded every photo from the previous night’s shenanigans with captions like “CrAzI NiGhTz In SF!” At that time, I had little regard for privacy–my own or others’. This level of oversharing felt normal, even integral to my…As

In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton speaks with Chris Marino, head of agency at Google Customer Solutions. Marino shares his journey from American Express to Google, diving into the power of mentorship, the impact of AI on marketing, and the importance of personalized consumer engagement. Marino…In

As normalcy returns to the news networks after an intense campaign and election period, viewer engagement and interest is proving ho-hum. All three evening newscasts delivered mixed results for the week of Nov. 11. Of the trio, CBS Evening News with Norah O’Donnell was the only program to see a week-to-week gain in total viewers,…As

There’s nothing like heading home for the holidays. But if that home happens to be generated by artificial intelligence, controversy is sure to follow. Coca-Cola became the latest major brand on the receiving end of backlash for its use of AI in its marketing, catching heat for this year’s technology-fueled remake of its classic 1995…There’s

NBC News’ Today has officially completed a hat trick, celebrating three continuous weeks as the No. 1 morning show in total viewers and the advertiser-coveted Adults 25-54 demo. It’s the show’s longest reign at the top of both measured categories since March 2020. That achievement is all the more impressive considering that few significant news…NBC

No drink accompanies a cheesy, fatty burger quite like an ice-cold sip of fizzy cola. But since fast-food restaurants are just another battleground in the cola wars, they typically only offer one choice between Coca-Cola or Pepsi on tap, rarely both. To hammer home its long-standing “Better With Pepsi” food pairing platform, Pepsi fired shots…No