Ciencias de la comunicación

X Still Struggles to Grow Sub Revenue

Elon Musk’s plan to reduce X’s dependence on advertising revenue by increasing paid subscriptions is still not taking off. According to a new, third-party analysis of the X Premium subscription service by application intelligence firm Appfigures, X has pulled in approximately $200 million in in-app purchase revenue across iOS and Android since the original 2021…Elon […]

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Longtime Colle McVoy CEO Christine Fruechte Hands Duties to Jessica Henrichs

After almost 17 years as chief executive officer (CEO) of Colle McVoy, Christine Fruechte is passing the torch to current agency president Jessica Henrichs. Fruechte will now transition to a strategic advisory role as chair of the mid-size shop. In her tenure, the leader steered the Minneapolis-based agency through two recessions and the Covid-19 pandemic….After

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Bodyarmor CMO Tom Gargiulo on AI, Athletes, and the Future of Hydration

In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton talks with Tom Gargiulo, chief marketing officer at Bodyarmor Sports Nutrition. Gargiulo shares the challenges of competing in the sports hydration market, how AI reshapes the brand’s strategies, and what it takes to build a winning team. With the backing…In

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Robin Arzón Talks Sports, Swagger and the Importance of Speaking Spanish

Before she was a New York Times bestselling author, a top-ranked Peloton instructor, and one of Time magazine’s 2023 Latino Leaders, Robin Arzon was very much in a different part of the job market, specifically in the world of law. The successful multi-hyphenate left her role as a corporate litigator at a New York City…Before

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Omnicom Reports 6.5% Organic Revenue Growth in Q3

The numbers Omnicom reported $3.9 billion in revenue for its fiscal quarter ending Sept. 30. Organic growth was up 6.5% year over year, coming in slightly higher than last quarter’s 5.2% organic growth. Advertising and media services, as well was experiential, drove the revenue increases, up 9.4% and 35.3% year-over-year, respectively. The holding company maintained…The

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Week of October 7 Evening News Ratings: All Three Networks See Week-to-Week Gains

Talk about a hat trick. ABC News, NBC News, and CBS News all saw gains in total viewers and in the advertiser-coveted Adults 25-54 demo for the week October 7. As with the morning shows, Hurricane Milton likely contributed to the rise in viewership for the evening broadcasts. ABC News and NBC News particularly benefitted…Talk

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Week of October 7 Morning News Ratings: GMA Widens Total Viewer Lead Over Today

ABC News’ Good Morning America widened its total viewer gap over NBC News’ Today as it remained in the top spot for the third week in a row. Meanwhile, Today stayed ahead of its rival in the advertiser-coveted Adults 25-54 demo. News on Hurricane Milton’s approach and destructive landfall almost certainly boosted both networks to…ABC

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Overnight Cable News Ratings for Oct. 7-10: Hurricane Milton Drives Viewers to Fox News

Monday, Oct. 7 At the top of the week, Fox News’ The Five wins in primetime total viewers, while Jesse Watters Primetime wins the demo. Meanwhile, The Last Word with Lawrence O’Donnell was MSNBC’s most-watched show in total viewers, while Erin Burnett OutFront took that title for CNN. 25-54 Demographic (Live+SD x 1,000) Total Day:…Monday,

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John Humphries to Retire as GM of WYFF

John L. Humphries, a veteran of 18 years at Hearst Television and more than four decades in broadcast TV, will retire later this year from his current post of president and general manager of WYFF in Greenville-Spartanburg-Anderson, South Carolina and Asheville, North Carolina, television market. Before joining WYFF in 2016, Humphries served four years as…John

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