Ciencias de la comunicación

Is K-pop Getting Too Saturated for Brand Sponsors to Get the Attention They Want?

Those with exceptional memories might recall that in June of 2013, the first leaks from Edward Snowden appeared in the media, Serena Williams won her second French Open, and Man of Steel premiered in theaters. But millions of music fans the world over know June 2013 for one reason alone: It was when K-pop boy…Those

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OpenAI Is Paying Dotdash Meredith At Least $16 Million to License Its Content

The artificial intelligence firm OpenAI is paying the digital media company Dotdash Meredith a minimum of around $16 million per year to license its content, according to public financial documents from IAC, the parent company of Dotdash Meredith. The figure is a minimum because it only reflects the “fixed” component of the payment and not…The

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McDonald’s Christmas Light Show is an Ode to Spontaneous Drive-Thru Dinners

When you’re hungry on the road, the warm yellow glow of McDonald’s arches can feel like a beacon of hope to your rumbling stomach. That’s the feeling McDonald’s is trying to capture in the festive installment of its long-running “Fancy a McDonald’s” U.K. campaign, which taps into the moments in life that simply call for…When

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Why Martin Scorsese Put His Faith in Fox Nation

Cinephile eyebrows were raised earlier this year when Oscar-winning director Martin Scorsese announced that he’d partnering with Fox News Media’s streaming service, Fox Nation, for his new TV venture, Martin Scorsese Presents: The Saints. But the show’s executive producer, Matti Leshem, characterizes the unlikely partnership as a match made in… well, heaven. “Fox Nation has…Cinephile

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Ticker: Scripps News Reveals New Streaming Schedule As 24/7 Channel Goes Dark

Top of the Ticker: Scripps News announced its new streaming schedule as the 24/7 news network sunsets tonight. Beginning Nov. 18, the outlet will offer live weekday programming between 7 a.m. and 6 p.m. ET on its streaming platforms. Outside of those hours, Scripps will air select major events and breaking news live in primetime,…Top

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Behind The Scenes With The YouTube Family Convincing Your Kids To Eat Veggies

The year was 2020 and while the rest of the world was grappling with a global pandemic, YouTube was having quite the year. The video platform saw the biggest growth in usage out of all the social media apps during the pandemic, with its user base growing from 73% of US adults in 2019 to…The

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Lululemon Taps Google’s Brandon Viney as North America Brand Creative Director

Brandon Viney joined athleisure giant Lululemon as vp, North America brand creative director. Viney spent nearly six years as Google’s group creative director, leading its in-house Google Brand Studio creative agency and founding the Alphabet-owned company’s Creative Fellowship for diverse emerging creatives. Prior to Google, he was an art director at Wieden+Kennedy for nearly seven…Brandon

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Electric Vehicle Brands Want to Move Beyond Politics—and Range Anxiety

Electric vehicles aren’t just for climate nerds. That was the underlying message of this year’s Electrify Expo, a multi-city event promoting electric cars, bikes, motorcycles, and other battery-powered modes of transportation. Marketers from Ford, Nissan, Toyota, and others are working to clear up consumers’ confusion around charging and simplify the switch from internal combustion engines…Electric

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AnswerLab Taps Former Huge Global President as CEO

User experience (UX) research firm AnswerLab has appointed Megan Malli as its new chief executive officer (CEO). Malli joins from digital agency Huge, where she was global president. She assumes the role from founder and former CEO Amy Buckner Chowdhry, who will transition to board chair. The CEO transition comes as the company approaches its…User

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The Future of American Democracy Amid Deepening Polarization

The election of Donald Trump to a new term as president has underscored how politically divided Americans remain – possibly more than at any other time in the last 50 years, with a majority of both Republicans and Democrats viewing the opposing side as the biggest threat to democracy, various studies show. The polarization has

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