Ciencias de la comunicación

BravoCon Who? NBCU Brings Big Sponsors to First Bravo Fan Fest

Bravo is coming to the Magic City. Today, NBCUniversal announced the sponsors for its first Bravo Fan Fest in Miami, which takes place on Nov. 23–and plenty of brands are coming along for the ride. The company revealed a robust slate of brand sponsorships for the event, with partners including Lexus, State Farm, Verizon, ViiV…Bravo

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Julie, the Plan B Challenger, Brings Its Shame-Free Mission to Cold Sores

Amanda E/J Morrison, co-founder of emergency contraceptive brand Julie, spends a lot of time talking with colleagues about their awkward childhood and teenage experiences. One that has stayed with her personally is suffering from cold sores from a young age. She recalls the embarrassment of “being picked on” for a condition she didn’t understand. Now,…Amanda

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KUER in Salt Lake City Has Launched Utah’s First Bilingual Radio Station

Bilingual radio stations have long been a place of community for the Latino diaspora in the United States. Now, it’s the forefront of Utah’s newest public radio experiment.  The first Spanish-language radio waves in the United States were broadcast in the American Southwest in the 1920s as a way to distribute news among farmworkers. But

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Here Are the Winners of the 2024 Annual Adcolor Awards

In a star-studded, celebratory evening, Adcolor, an organization dedicated to celebrating and promoting diversity in the creative industries, announced the winners of its 18th Annual Adcolor Awards. The show, held in Los Angeles at the J.W. Marriott Los Angeles LA Live, marked the culmination of Adcolor 2024, including the Adcolor Conference and the organization’s two…In

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Jon Batiste Reveals The Creative Process That Led to Beethoven Blues

Creatives, both in the advertising field and beyond, often face the tough task of reimagining the familiar–giving audiences what they expect, while at the same time completely surprising them. Consider Coca-Cola’s recent work infusing their ubiquitous holiday ads with AI. The five-time Grammy Award-winning Jon Batiste had an even bigger task with the Nov. 15…Creatives,

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The Ad World Is Racing to Reframe DEI As a Second Trump Era Looms

Multicultural members of the marketing and advertising industry were shaken not just by Donald Trump’s general election victory, but also by how he won–through huge advances across nearly every cohort, including Hispanics and Gen Z, who are themselves the most multicultural of all American generations. Despite diversity, equity, and inclusion initiatives peaking after the 2020…Multicultural

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Smirnoff Names Troye Sivan Its New ‘Chief Vibes Officer’

Diageo’s Smirnoff has kicked off a multi-year partnership with Troye Sivan, putting the Grammy-nominated pop star in charge of keeping its vibes immaculate. The vodka brand’s tongue-in-cheek campaign, created by McCann New York and Dazed Studio, encourages people to ditch to-do lists and make more time for fun and going out with others. The collaboration…Diageo’s

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NWSL and Google Pixel Score Women’s Soccer Fans With Pitchside Pics

Every sports league wants to build a stronger connection with its fans, but the NWSL helped get more people out to games than ever this year by having its partners at Google put them as close to the pitch as possible. In February, Google and the National Women’s Soccer League announced a multi-year extension of…Every

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ADWEEK and Ad Patina Unpack the Legacy of Vintage Ads

In a world where everything is digital, instantaneous, disposable, and at our fingertips, there is a lot to learn from the craft and care of vintage ads. Nick Federowicz, editor in chief of Watch Patina and a passionate vintage watch collector and enthusiast, has devoted his livelihood to tracking down rare vintage ads and custom…In

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