Ciencias de la comunicación

Adtech Firm Criteo Lays Out Its Plan to Win In Retail Media

Criteo wants to make it clear that it’s a big player in retail media. During an investor event on Nov. 18, the adtech firm’s leadership presented new data and laid out its strategy for winning retailers’ ad businesses and advertisers’ budgets. Over the past few years, Criteo has increasingly pivoted its business away from retargeting…Criteo

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Walgreens Chain Boots Is The Latest Target of Right-Wing Activists

Walgreens U.K. subsidiary, Boots, joins Target and Bud Light as the latest brand to face backlash from far right-wing groups online as DEI increasingly becomes a third-rail issue for brands. The pharmacy and beauty brand’s holiday ad, which stars Bridgerton actor, Adjoa Andoh, as Mrs. Claus, has become the target of conservative criticism over its…Walgreens

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Brendan Carr Picked to Lead FCC for Trump

Brendan Carr has been chosen as the next FCC commissioner by President-Elect Donald Trump. “Commissioner Carr is a warrior for Free Speech, and has fought against the regulatory Lawfare that has stifled Americans’ Freedoms, and held back our Economy,” Trump said in a statement announcing the news. “He will end the regulatory onslaught that has…Brendan

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Desafíos para comunicar el cambio climático. Tratamiento en la prensa uruguaya.

Sección: Artí­culos Palabras clave: comunicación , cambio climático, framing, periodismo, Uruguay El cambio climático es uno de los problemas actuales que desafía a la comunicación pública por su naturaleza científica compleja, por las interrelaciones sociopolíticas, discursivas, culturales y demográficas locales que interfieren en la comunicación pública y por condiciones emocionales particulares que intervienen en la

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Food Creator Molly Baz Launches Mayonnaise Brand

Food influencer Molly Baz has launched her own mayonnaise line, called Ayoh. The move marks her entry into the condiment scene–and likely proves less controversial than some of her other 2024 projects. Ayoh is only available online at launch, with a four-pack featuring 12-ounce bottles of each flavor–Dill Pickle Mayo, Hot Giardinayo, Original Mayo, and…Food

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AKQA Group CMO Sam Kelly Resigns After 17-Year Tenure

WPP agency AKQA Group is losing its second long-tenured C-level executive in less than a month. On Monday, Sam Kelly, chief marketing officer, announced his departure after 17 years with the agency in an internal note to staff, obtained by ADWEEK. Kelly leaves weeks after AKQA founder and CEO Ajaz Ahmed announced his resignation from…WPP

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Perplexity Rolls Out Its AI-Powered Ecommerce Experience in the US

Perplexity has unveiled its AI-driven ecommerce feature, ‘Buy with Pro,’ for its U.S. Pro users. Previously dubbed ‘Pro Shop,’ consumers can now purchase items directly from Perplexity’s app. Perplexity is incentivizing people to shop by offering free shipping. Once a product is selected, users only need to enter their billing and shipping details to complete…Perplexity

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Bold Moves in Inclusivity and Innovation With MAC Cosmetics

In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with Andre Branch, svp and general manager of MAC Cosmetics North America at The Estee Lauder Companies. Branch shares his experience navigating the fast-paced beauty industry, the importance of inclusivity and artistry for the MAC brand, and the…In

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