Jon Batiste Reveals The Creative Process That Led to Beethoven Blues

Creatives, both in the advertising field and beyond, often face the tough task of reimagining the familiar–giving audiences what they expect, while at the same time completely surprising them. Consider Coca-Cola’s recent work infusing their ubiquitous holiday ads with AI. The five-time Grammy Award-winning Jon Batiste had an even bigger task with the Nov. 15…Creatives, both in the advertising field and beyond, often face the tough task of reimagining the familiar–giving audiences what they expect, while at the same time completely surprising them. Consider Coca-Cola’s recent work infusing their ubiquitous holiday ads with AI. The five-time Grammy Award-winning Jon Batiste had an even bigger task with the Nov. 15… Read More

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