Ciencias de la comunicación

German grocery chain Lidl is taking Coca-Cola’s iconic Christmas Caravan head-on in the U.K. The food retailer, which operates more than 12,000 stores in Europe, is turning a can of its Freeway cola store brand into a truck weighing 15 tons and measuring 20 meters long and five meters high. The Freeway can on wheels…German […]

Election Night ratings are in and Fox News was viewers’ network of choice on Tuesday. FNC attracted 10.3 million total viewers and 3.1 million viewers in the advertiser-rich Adults 25-54 demo during the 8-11 p.m. hours (All times Eastern). But it’s worth noting that the 2024 presidential election wasn’t a particularly big ratings driver overall….Election

Coca-Cola is bringing its iconic holiday characters, such as Santa Claus, its caravan trucks, and its polar bears, to life with AI. This holiday season, the brand is unveiling AI-driven digital experiences where fans can converse with Coca-Cola’s version of Santa Claus, created by agency Haddon Sundblom in 1931, and create personalized snow globe animations…Coca-Cola

The pull of the pizza business is strong for former Pizza Hut marketer Jenna Bromberg, who has just been named chief marketing officer (CMO) of Papa Johns. Since 2020, Bromberg has overseen marketing for baby and kids clothing retailer Carter’s, most recently as vp brand marketing and creative. Before that, she spent five-and-a-half years as…The

In this special episode of the Marketing Vanguard podcast, host Jenny Rooney speaks with media and marketing legend Gary Vaynerchuk. They explore the future of marketing, how creative content is reshaping reach, the rise of live shopping, and the need for brands to adapt to the fast-evolving social media landscape. The Vaynerchuk family immigrated to…In

In an era where digital tools are evolving at an unprecedented pace, the humble spreadsheet remaiIn an era where digital tools are evolving at an unprecedented pace, the humble spreadsheet remai Read More

Stagwell Inc., the challenger holding company started nine years ago by chairman and CEO Mark Penn, has eyes on AI-focused digital transformation and politics as areas of growth. On its Q3 earnings call on Thursday, Stagwell reported year-over-year revenue growth of 15% to $711 million. Performance was led by 25% growth digital transformation, thanks to…Stagwell

Wednesday afternoon saw Vice President Kamala Harris delivering her concession speech to end the 2024 presidential cycle. President Joe Biden offered a short postscript on Thursday morning, addressing the nation from the White House Rose Garden at 11:25 a.m. ET. “Campaigns are a contest of competing visions–the country chooses one or the other,” Biden remarked…Wednesday

Democrats spent $460 million more on traditional advertising promoting Vice President Kamala Harris than Republicans spent bolstering former President Donald J. Trump. The fact that they still lost indicates a change in what type of content nudges people in one direction or another. Rather than relying on standard paid media, the strategy behind Trump’s campaign…Democrats

The numbers $9.6 billion — WBD’s reported revenue for Q3, a 3% decrease compared to the prior-year quarter. $135 million — WBD’s net income for Q3 due to the $1.6 billion pre-tax cost, which the company says is “acquisition-related amortization of intangibles, content fair value step-up, and restructuring expenses.” $2.63 billion — WBD’s direct-to-consumer revenue,…The