Ciencias de la comunicación

How Walrus Got Celebrities to Donate Time to Win Over Undecided Voters With Humor

It’s difficult to imagine that there are still undecided voters out there, but polls insist that those highly coveted ballot casters are still up for grabs. To try to sway them, agency Walrus teamed with Emmy-winning filmmaker Andrew Jarecki, Emily Wiedemann, founder and executive producer of Greencard Pictures, and a handful of actors and comedians…It’s […]

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Samantha Maltin Brings Her Blend of Storytelling From Sesame Street to St. Jude

It was on her third visit to St. Jude Children’s Research Hospital in Mempis, Tenn., that Samantha Maltin decided to take on the role of chief marketing and brand officer at the center’s fundraising and research organization, the American Lebanese Syrian Associated Charities (ALSAC). The clincher was a picture that caught her eye in the…It

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Watch Kamala Harris on Saturday Night Live

Kamala Harris finally met “Kamala Harris” on the last Saturday Night Live before Election Day. In a long-awaited meet-and-greet, the real Vice President appeared alongside the Studio 8H version, played by Maya Rudolph. “It’s nice to see you Kamala,” Rudolph told the Democratic presidential candidate, after waiting nearly a full minute for the studio audience’s…Kamala

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Election Night 2024 Set Tours: NewsNight to Showcase ‘Dynamic’ Sets

With Election Night rapidly approaching, TVNewser is here to provide virtual visits to some of the network studios you’ll be watching on Nov. 5. Check out behind the scenes photos and expert commentary from the designers who brought the new and improved sets to life. Jonathan Killian, Vice President of Creative Marketing and Brand Communications…With

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Overnight Cable News Ratings for Oct. 22-24: Kamala Harris Town Hall Benefits CNN

Tuesday, Oct. 22 In a close fight for the night’s most-watched cable news program, The Five narrowly edged out Jesse Watters Primetime by 2,000 total viewers: 3.642 million vs. 3.640. But Watters was the clear winner in the Adults 25-54 demo, scoring 502,000 viewers to The Five’s 319,000. 25-54 Demographic (Live+SD x 1,000) Total Day:…Tuesday,

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5 Takeaways for the Last Weekend of Political Ads

We’re entering the final weekend of the 2024 election cycle, which also means that we’re entering the final weekend of election-related advertising… at least until the 2026 midterms. Due to the close race between Vice President Kamala Harris and former President Donald Trump, it’s been a particularly intense cycle for political ads, to the point…We’re

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Move Over, Beyoncé. Content Is Having Its Own Renaissance

Beyonce is not the only one who can have a renaissance moment. From the rise of interactive storytelling to the democratization of content creation, marketers are doing their best to keep up with the evolution of content development. But oftentimes, a brand’s sprint can turn into a stumble, calling for speedy texts to brand crisis…Beyonce

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