Ciencias de la comunicación

“From a very young age, I was involved in international commerce, and that’s always been a passion of mine,” Anick Beaulieu told ADWEEK for video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom. In January 2023, that passion came to fruition, when Beaulieu became CEO of C2 Montreal, a nonprofit that hosts an…”From […]

Jai Kibe is the new chief marketing officer at Chobani, the brand announced on Thursday. Kibe comes from consulting outfit Gartner, where he had been executive partner, CMO advisory. Prior to that, he held senior marketing roles at companies including Coca-Cola and SC Johnson. Chobani set off on a strategy change last October under former…Jai

A weightlifting competition takes a surprising twist in an Apple ad demonstrating the performance of the M4 chips powering the new MacBook Pro. Created by agency TBWAMedia Arts Lab and directed by the collective Megaforce, the playful film depicts a weightlifter with extraordinary strength – a visual metaphor for the power of Apple’s M4 chips….A

From Oct. 23-25, marketing leaders from top brands and agencies convened in Banff, Canada for The Gathering 2024. Founded in 2013 by Cult Collective, the three-day summit features speaking sessions, workshops, and special events, like night gatherings and intimate, off-the-record chats, to promote career-building and community among marketers. A highlight of the summit is the…From

Today, the Media Rating Council (MRC) approved the integration of first-party live-streaming data into Nielsen’s accredited National Television service and renewed accreditations for Nielsen’s National Panel measurement. According to Nielsen, the approval makes the measurement company the first accredited live-streaming solution with persons-level granularity. “We’re thrilled and humbled to earn first-party approval from the MRC….Today,

History will be made on Nov. 5… and not just at the ballot box. For the first time in its history, NBC News will provide 24 hours of consecutive live Decision 2024 coverage to local affiliate stations beginning at 5 p.m. (All times Eastern.) That coverage will originate from the network’s home at New York’s…History

Happy Yay it’s Friday to those who celebrate. In this week’s edition of stories we didn’t write up for one reason or another, we see more stations explaining why they’re having to air explicit anti-abortion ads, while a Sinclair station in Nebraska pissed off fans of the world series of men’s professional baseball by running…Happy

On Election Night, ABC News will flex its Disney-backed distribution might with over 72 hours of comprehensive coverage across its linear, streaming and digital platforms, including ABC News Live, Disney+ and Hulu. Primetime coverage starts Nov. 5 at 7 p.m. on ABC with the launch of Election Night 2024: Your Voice/Your Vote. (All times Eastern.)…On

Its true origins may be a little murky–chef Paul Prudhomme trademarked it, NFL legend John Madden democratized it–but the turducken has become synonymous with the American holiday season. It’s also now a catch-all term for any three things shoved together, whether they’re foodstuffs, words or concepts. Opendoor, continuing a cheeky marketing streak that began early…Its