Ciencias de la comunicación

Jackie Lamping Joins Barry’s as CMO

Strength and cardio interval training workout provider Barry’s added some strength to its C-suite with the hiring of Jackie Lamping as chief marketing officer. At Barry’s, Lamping will develop and drive the company’s overall global marketing strategy, overseeing digital marketing efforts and in-studio community marketing initiatives. The company said the goal is for her to…Strength […]

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CTV Ad Platform MNTN Eyes 2025 IPO, Taps Morgan Stanley

Will it take a maximum effort for Ryan Reynolds to go public? MNTN, the connected TV advertising platform where Reynolds serves as chief creative officer, tapped Morgan Stanley to explore a potential initial public offering, Bloomberg reports. The IPO could take place as soon as early next year, according to Bloomberg, with ongoing discussions being…Will

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This Hispanic Heritage Month Is About Brands Building for the Future

As predicted, America’s Hispanic and Latinx footprint continues to grow rapidly. Hispanics now represent more than 20% of the U.S. population, and the U.S. Census Bureau estimates that around 1 in 4 Americans will be Hispanic by 2060. Yet, brands are slow to catch up, as the younger Latinx generation often feels like an afterthought…As

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Dr Pepper Encourages People to Get Weird Instead of Doomscrolling

When faced with boredom, many people’s first reaction might be to turn to their phone. Dr Pepper, however, is prescribing a dose of weirdness to treat everyday monotony. A bizarre campaign, created by London agency Pablo, personifies Dr Pepper as a medical doctor with a soda can for a head. This doctor’s cure is to…When

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How BCL Entertainment Connects Brands, Agencies, and Top Talent

There are many influencer agencies that connect talent with brands, but few have had the continued success of BCL Entertainment, a talent production, events, and brand partnerships company that has helped improve campaigns by matching the best brands with star-level talent. BCL Entertainment is led by Bettie Levy, who didn’t set out initially to be…There

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DirecTV, Dish to Merge and Create Largest US Pay TV Provider

DirecTV Monday agreed to buy EchoStar’s satellite television business that includes Dish, capping decades of on-and-off talks to create one of the nation’s largest pay TV distributors with a combined 20 million subscribers. (Reuters) DirecTV will pay EchoStar $1 plus the assumption of debt. DirecTV is owned by AT&T and private equity firm TPG, while…DirecTV

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SNL Reveals Remaining Sponsor for Upcoming 50th Anniversary

Saturday Night Live has unveiled the final slate of sponsors for the upcoming 50th season. Capital One will be joining Allstate, T-Mobile, Volkswagen of America, and L’Oreal Groupe’s Maybelline NY and CeraVe, which were previously announced around the time of TV upfront presentations in May. For the sponsorship, Capital One will create custom content with…Saturday

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