The company is separating into three segments organized around PayPal, Venmo, and crypto.The company is separating into three segments organized around PayPal, Venmo, and crypto. Read More
Antonio Lucio Joins PayPal as CMO Amid Massive Restructure Read More »
X has revamped its advertising platform, integrating new AI capabilities designed to improve ad targeting and delivery. X has revamped its advertising platform, integrating new AI capabilities designed to improve ad targeting and delivery. Read More
X Revamps Its Ads Manager, Folding in New AI Performance Tools Read More »
This is the third promo promoting NBC’s upcoming 100th anniversary.This is the third promo promoting NBC’s upcoming 100th anniversary. Read More
NBC Races Into 100th Anniversary With Kentucky Derby-Bound Promo Read More »
Part of the brand’s Made in America platform, the campaign celebrates the beer’s 150th anniversaryPart of the brand’s Made in America platform, the campaign celebrates the beer’s 150th anniversary Read More
In Its Summer Campaign, Budweiser Waves the Flag — A Lot Read More »
The pasta sauce brand is taking its marketing to the next levelThe pasta sauce brand is taking its marketing to the next level Read More
Rao’s Enlists Goodby Silverstein & Partners to Make its Brand Iconic Read More »
Earlier this year, I spent a few weeks trying to get a source to talk to me for a story. This is a standard way for a journalist to spend time, but unlike reluctant sources I’ve worked with in the past, this wasn’t someone who was shy or had something to lose by talking. My
A Source Thought I Was a Bot. How Can Reporters Prove They’re Human? Read More »
Lenovo appoints artists, designers, and filmmakers as creative directors of five soccer clubs across the U.S., China, Brazil, and Italy. Lenovo appoints artists, designers, and filmmakers as creative directors of five soccer clubs across the U.S., China, Brazil, and Italy. Read More
Lenovo Taps Becky G and AI to Turn Soccer Kits Into Art Read More »
Claire’s unveils summer campaign and new brand mission amid marketing overhaul.Claire’s unveils summer campaign and new brand mission amid marketing overhaul. Read More
Inside Claire’s Comeback Plan: Squishies, ASMR and Reclaiming Girlhood Read More »
Cinema operator Vue and director Taika Waititi want to bring audiences back by reminding them of the power of the big screen.Cinema operator Vue and director Taika Waititi want to bring audiences back by reminding them of the power of the big screen. Read More
Vue Calls on Taika Waititi to Lure Audiences Back to Movie Theaters Read More »
Introducción: la cobertura mediática de fenómenos político-económicos complejos exige estrategias discursivas que permitan traducir procesos abstractos en marcos comprensibles para el público general. En este contexto, el presente estudio analiza el uso de metáforas de fenómenos naturales y su orientación valorativa (prosodia semántica) en la prensa española sobre el Brexit, desde el marco de la
