Ciencias de la comunicación

ESPN Lays Off NBA Senior Writer Zach Lowe

ESPN parted ways with National Basketball Association senior writer Zach Lowe as part of the network’s continuing layoffs, sources briefed on the decision told The Athletic Thursday. (The Athletic) Lowe had been with ESPN for more than one decade, having joined Bill Simmons’ Grantland vertical in 2012 after writing for Sports Illustrated. Lowe’s salary, more…ESPN […]

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Amazon’s Upfront Ad Haul Tops $1.8B Target

Amazon’s decision to introduce ads within its Prime Video streaming service is already paying off for the company. In talks with advertisers during the just-concluded upfront ad market for the coming year, Amazon exceeded its goal of drawing $1.8 billion in ad-spending commitments for its video-streaming services, including Prime Video, according to a person with…Amazon’s

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Google’s Antitrust Defense: Fees are Competitive and Rivals Were a Threat

Google has spent the last week arguing that it faces fierce competition in the ad market, presenting its side in adtech antitrust case, the U.S. versus Google. Much of Google’s argument rests on the idea that the Department of Justice defines the market incorrectly. According to Google’s lawyers, the DOJ’s concept of open web display…Google

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Indirect Media Effects on the Adoption of Artificial Intelligence: The Roles of Perceived and Actual Knowledge in the Influence of Presumed Media Influence Model

Volume 68, Issue 4, October 2024, Page 581-600. Volume 68, Issue 4, October 2024, Page 581-600<br/>. <br/> Read More

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