Ciencias de la comunicación

LA Times Non-Endorsement Fallout: Owner’s Daughter’s Conflicting Statement, Canceled Subs, Resigned Editorial Writer Speaks Out

Nika Soon-Shiong, the outspoken pro-Palestinian activist daughter of Los Angeles Times owner Patrick Soon-Shiong, defended the paper’s non-endorsement of a presidential candidate Friday, saying in an X thread that “genocide is the line in the sand” and suggesting that Harris is “a candidate that is overseeing a war on children.” (TheWrap) “Our family made the…Nika […]

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Venom: The Last Dance Opens to Sluggish $51M Domestic, Solid $175M Globally

Venom: The Last Dance is No. 1 at the box office, but the comic book film fell significantly short of expectations. The third and final entry in Sony’s Marvel antihero series, led by Tom Hardy, opened to a muted $51 million from 4,125 North American theaters. (Variety) That’s well behind an expected $65 million, or…Venom:

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WLOX Anchor Dave Elliott Fired After Political Post on Social Media

WLOX anchor David “Dave” Elliott said he was fired Friday morning because of his political posts on X, formerly known as Twitter. “I’m no longer at WLOX as of 10-25-24,” Elliott wrote on his Facebook page. “The corporation doesn’t like my political views.” The view in question was expressed on X in a video that…WLOX

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ThredUp’s AI Tools Spark More Return Visits and More Purchases

Secondhand marketplace ThredUp’s recent generative AI tools–including visual search and chatbot Style Chat, both launched in August–are driving more visits and revisits to the app. While there, people using these AI features are more likely to make a purchase, the company dished at Shoptalk Chicago 2024 last week. Visual Search lets people snap an item…Secondhand

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Discomfort Drives Change. When and How Can Brands Make It Happen?

What makes you look at Molly Baz’s latest campaign for Bobbie? Breasts? Breastfeeding? Formula feeding is very, very normal. But it is still not normalized. There’s a stigma that exists within the parenting community, particularly for mothers who, to an outsider’s eyes, appear to have the option to breastfeed. My hot take: Brands owe us…What

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Exclusive: AI Startup Averi Secures $2M, Merging Human Touch with Gen AI to Remove Tedious Tasks

Averi AI has emerged from stealth mode, raising $2 million in pre-seed funding. The firm–which has an initial valuation of $8 million–combines automating time-consuming marketing tasks, like planning a marketing calendar, researching competitors, and organizing a budget, with human experience by connecting brands to a vetted network of U.S.-based marketing specialists. For instance, the AI…Averi

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Google Quietly Tests AI Search Ad Tool to Help Advertisers Reach New Audiences

Google has been pitching advertisers on a new AI-powered search tool, called Search Bidding Exploration, which aims to find new pockets of valuable traffic. It does this by identifying lower-traffic queries within search that actually drive conversions, according to documents seen by ADWEEK. Low-traffic queries are when someone types in a less popular search query….Google

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Ticker: The Washington Post and The Los Angeles Times Will Not Endorse a Presidential Candidate

Top of the Ticker: Two major American newspapers–The Washington Post and The Los Angeles Times–have chosen not to issue a presidential endorsement, reportedly at the behest of their billionaire owners, Jeff Bezos and Patrick Soon-Shiong, respectively. It’s the first time in almost 40 years that the Post has declined to endorse a candidate. The decision…Top

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Resume Rewind: Brendan Gahan Reveals What Made Him Choose LinkedIn as the Focus for His Influencer Agency 

Brendan Gahan wanted to work in advertising when he was a kid. The co-founder and CEO of LinkedIn influencer marketing agency Creator Authority–featured in the latest episode of video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom–had an uncle who was a creative director at Wieden+Kennedy. Gahan’s first job was at a Sweet…Brendan

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Revolving Door Roundup: Alison Pepper to Leave CBS News

Top of the Ticker: CBS News’ senior vice president of talent strategy Alison Pepper announced that she will depart the network once the presidential election cycle concludes. Pepper–who has been with the network since 2021–cited the “seismic shits” at CBS as impacting her decision. That’s likely a reference to the network’s parent company Paramount Global,…Top

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